cummins
Skip itSoft demand (-17.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$61.06avg listing price — sweet spot $15–$100
Review moat
Great352.33avg incumbent reviews — the moat a new listing must climb
Market size
Good$308K$308K/yr · 136K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$6.03–$481.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
43
Top-5 brand share
82%
Open market
13%
- Cummins30%
- Felisbieti27%
- XJDAMZ9%
- Doc's Diesel8%
- JH DESIGN GROUP8%
- minlen5%
- Open — no brand owns it (6 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aluminum Alloy Oil Filter Plug tool for Dodge Ram 2500 3500 4500 5500 Cummins Turbo Diesel 5.7L 5.9L 6.4L 6.7L MO285 05083285AA Oil Filter Cap Off Tool-car accessories-oil Filter Removal tool
Felisbieti$7.664.8★619 rev
Cummins Winter Beanie Knit Hats for Men and Women Adult Black
Cummins$12.304.9★243 rev
Docs Diesel Aluminum Oil Filter Plug Tool for 5.9L 6.7L Cummins Dodge Ram 2500 3500 4500 5500 Mess-Free Filter Removal | 1989-2026
Doc's Diesel$14.854.8★41 rev
Cummins Adult Black/Adjustable
Cummins$13.204.8★361 rev
Oil Filter Plug Tool Aluminum Alloy Oil Filter Cap Off Tool for Dodge Ram 2500 3500 4500 5500 Cummins 05083285aa Mo285 Turbo Diesel 5.7l 6.4l 6.7l (Red)
minlen$7.574.8★322 rev
Newest
by launch date
Cummins CMN35362 Pro Series Ignition Rechargeable Flashlight 500 Lumen LED Multiple Light Modes Pocket Pen Clip Flashlight
Cummins$28.4711 rev
Ankiwi Oil Filter Tool for Cummins 6.7L with MO285 05083285AA
Ankiwi$6.0353 rev
JH DESIGN GROUP Mens Cummins T-Shirt Diesel Logo Crew Neck Shirt in 2 Colors (US Alpha 3X-Large Regular Regular Black Cummins)
JH DESIGN GROUP$23.677 rev
Docs Diesel Aluminum Oil Filter Plug Tool for 5.9L 6.7L Cummins Dodge Ram 2500 3500 4500 5500 Mess-Free Filter Removal | 1989-2026
Doc's Diesel$14.8541 rev
JH DESIGN GROUP Mens Cummins Diesel Hoodie Full Zip Up Black Hooded Sweatshirt (US Alpha Small Regular Regular Black)
JH DESIGN GROUP$59.5715 rev
Trending
90-day click momentum
JH Design Mens Cummins Diesel Truck Logo T-Shirt a Crew Neck Black Shirt (2X Black)
JH DESIGN GROUP$24.034.5★
JH DESIGN GROUP Mens Cummins Diesel Hoodie Full Zip Up Black Hooded Sweatshirt (US Alpha Small Regular Regular Black)
JH DESIGN GROUP$59.574.6★
JH DESIGN GROUP Mens Cummins T-Shirt Diesel Logo Crew Neck Shirt in 2 Colors (US Alpha 3X-Large Regular Regular Black Cummins)
JH DESIGN GROUP$23.675.0★
Cummins 3000 Watts Inverter Modified Sine Wave Truck Inverter 12 Volts to 110 Volts Four AC Outlets Two USB Ports (Plus Cable Kit)- CMN3000W - Inverters for Vehicles Van Life Camping
Cummins$348.534.6★
Cummins CMN35362 Pro Series Ignition Rechargeable Flashlight 500 Lumen LED Multiple Light Modes Pocket Pen Clip Flashlight
Cummins$28.474.3★
Demand
Weekly Amazon search volume, last 31 weeks — -17.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“No more mess”
“Works well, with a good price”
“As advertised”
“Makes job easier”
“Works great to get filter off”
“Works great does the job”
“Did not spill a drop”
“Reduces messy oil changes”
“Fits right”
What buyers complain about
“If youre familiar with ram 6.7 Cummins the filter is a messy pain to remove”
“It updated and now it doesnt turn or even charge”
“Very uncomfortable and bad sound”
“Disconnects constantly and have to plug in to reset and reconnect”
“wont come on”
“seems like it happened after the first week”
“loud”
“Didnt fit as advertised”
“spills from happening when you try to remove the oil filter”
“Cheap product”