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57

coleman mach filter

Worth a look

Shows demand growing +159.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 4Growth 96Conversion 52Competition 40Returns 81Price range 87Avg price 90Brand share 41Review moat 93Quality gap 52

Growth

Incredible+159.8%

90-day search growth — must beat 0% to launch

Review moat

Great144.43

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.98

avg listing price — sweet spot $15–$100

Price range

Great$12.70–$34.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 6% kills the launch gate

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$17K

$17K/yr · 19K searches

Competition

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

36

Top-5 brand share

80%

Open market

17%

  • FilterTime34%
  • AirFeel29%
  • Coleman-Mach9%
  • AGradify5%
  • luxlead4%
  • PUREBURG3%
  • Open — no brand owns it (7 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$3K30%$5K40%$7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +159.8% search growth over the last 90 days.
900700Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration29%

“best rv air filters”

Size-Overall26%

“Fit well”

Quality-Overall19%

“Good replacements”

Efficiency3%

“Works great”

Advertised Vs Actual Product3%

“As advertised”

Pressure2%

“Really helps our airflow”

Smell2%

“the RV smells clean all the time”

Assembly/Installation2%

“Easy to install”

Value For Money1%

“Not to expensive”

Ease Of Cleaning1%

“The air has become much cleaner”

What buyers complain about

Thickness31%

“They are a little on the thick side”

Value For Money15%

“Not worth the money”

Size-Overall13%

“Not a good fit”

Filtration11%

“not purify cabin air”

Quality-Overall4%

“Junk”

Durability3%

“In the garbage it went after 2 weeks”

Material Quality2%

“No where near original ac filter material”

Top return reasons

Size-Overall76%
Compatibility-Overall9%
Filtration6%
Advertised Vs Actual Product3%
Shape/Style1%
Thickness1%
Value For Money1%
Functionality-Overall1%
Wet Cleaning0%
Thin0%