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cleaning toothbrush

Skip it36/100

a small market ($76K/yr) — cleaning toothbrush doesn't clear our bar today.

Market/yr

$76K

Growth (1y)

+94.8%

Products

13

Brands

7

was 5 a year ago

Sellers

101

Price range

$3.97–$13.14

Returns

0.5%

Rating

4.7★

36/100

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Scored 36/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
63
×0.30
Competition
20
×0.20
Quality gap
25
×0.10
Returns
96
×0.10

Demand

Weekly Amazon search volume, last 91 weeks — +94.8% year over year.
95K48KHoliday '24Prime Day '25Spike '25Spike '26Oct '24Jan '25May '25Aug '25Dec '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 38.9×

Competition

76%OXO
  • OXO76%
  • Abeillo7%
  • Amazon Basics4%
  • JIANYI4%
  • Betanull3%
  • Dfacio3%
  • Other (1 brands)3%

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 101 sellers compete here.

Brands

7 rising

was 5 a year ago

Sellers

101

Top 5 brand share

94%

#ProductBrandPriceRatingReviewsClick shareTrend
1OXO$8.444.7★34,00143%rising
2OXO$10.164.7★13,45517%falling
4OXO$13.144.8★2,5775%falling
7OXO$11.334.7★3,9703%rising
11OXO$8.204.6★6,1853%rising
12OXO$12.964.4★3,7362%falling
13OXO$10.114.7★10,4042%flat

Product shelf

All 13 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Great Deal”

Ease Of Cleaning16%

“Works great for cleaning”

Quality-Overall13%

“Good variety made pretty good”

Ease Of Use6%

“Comes in handy”

Advertised Vs Actual Product5%

“As described”

Brush Quality5%

“Good quality brushes”

Size-Overall4%

“Fits perfectly”

Durability3%

“they are durable”

Soft Feel3%

“Bristles are soft”

Efficiency3%

“EFFECTIVE”

What buyers complain about

Hard Feel13%

“Not Soft”

Quality-Overall11%

“Cheap quality”

Battery Life9%

“Battery does not last long”

Size-Overall8%

“Too big”

Durability7%

“Dead after 2 weeks”

Ease Of Cleaning6%

“it doesn't feel clean”

Strength5%

“CHEAP AND FLIMSY”

Value For Money3%

“A bit pricey”

Leak-Proof2%

“Leaks constantly”

Functionality-Overall2%

“does not do the job”

Top return reasons

  • Size-Overall37%
  • Advertised Vs Actual Product11%
  • Value For Money6%
  • Quality-Overall5%
  • Functionality-Overall5%
  • Hard Feel4%
  • Defective Material/Parts3%
  • Soft Feel3%
  • Strength3%
  • Dispensing Mechanism2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.