cf185
Skip itA concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Good$13.93avg listing price — sweet spot $15–$100
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Price range
Good$8.28–$22.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,280.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$32K$32K/yr · 16K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
28
Top-5 brand share
97%
Open market
0%
- ACDelco57%
- Bosch19%
- NEXT PHASE FILTERS9%
- Carory7%
- SPEARHEAD5%
- RICHWEI3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ACDelco GM Original Equipment CF185 Cabin Air Filter
ACDelco$22.354.8★3,087 rev
BOSCH 6091C HEPA Cabin Air Filter - Compatible with Select Buick Enclave Encore GX; Cadillac XT4 XT5; Chevrolet Camaro Cruze Impala Malibu Silverado Traverse; GMC Sierra Terrain Yukon + More
Bosch$13.134.8★4,454 rev
Carbon Cabin Air Filter Replacement - Pack of 1 - Made in USA - Compatible with Various Buick Cadillac GMC & Chevrolet Models. Replaces O.E. 22743911 13356916 CF185 13356914 13508023 23288085
NEXT PHASE FILTERS$12.754.4★14 rev
CARORY Cabin Air Filter w/Activated Carbon for Chevy GMC Cadillac Buick Select Models - Silverado Sierra Equinox Acadia Blazer Colorado Malibu Tahoe Terrain Traverse Trailblazer and More
Carory$8.284.8★730 rev
Spearhead Odor Defense Breathe Easy AC & Heater Cabin Filter | Fits Select 2013-2025 Acura Honda Buick Cadillac Chevrolet GMC Like OEM | Up to 25% Longer Lasting w/Activated Carbon (BE-966)
SPEARHEAD$13.584.7★65,362 rev
Newest
by launch dateCARORY Cabin Air Filter w/Activated Carbon for Chevy GMC Cadillac Buick Select Models - Silverado Sierra Equinox Acadia Blazer Colorado Malibu Tahoe Terrain Traverse Trailblazer and More
Carory$8.28730 rev
CF1185 Cabin Air Filter With Activated Carbon For Buick Cadillac Chevy GMC Acadia Sierra 1500 2500 3500 Canyon Terrain Yukon Enclave Encore Envision LaCrosse Regal XT4 XT5 XT6 XTS ATS CT4 CT5 CT6 CTS
RICHWEI$13.4638 rev
Carbon Cabin Air Filter Replacement - Pack of 1 - Made in USA - Compatible with Various Buick Cadillac GMC & Chevrolet Models. Replaces O.E. 22743911 13356916 CF185 13356914 13508023 23288085
NEXT PHASE FILTERS$12.7514 rev
BOSCH 6091C HEPA Cabin Air Filter - Compatible with Select Buick Enclave Encore GX; Cadillac XT4 XT5; Chevrolet Camaro Cruze Impala Malibu Silverado Traverse; GMC Sierra Terrain Yukon + More
Bosch$13.134,454 rev
Spearhead Odor Defense Breathe Easy AC & Heater Cabin Filter | Fits Select 2013-2025 Acura Honda Buick Cadillac Chevrolet GMC Like OEM | Up to 25% Longer Lasting w/Activated Carbon (BE-966)
SPEARHEAD$13.5865,362 rev
Trending
90-day click momentumCF1185 Cabin Air Filter With Activated Carbon For Buick Cadillac Chevy GMC Acadia Sierra 1500 2500 3500 Canyon Terrain Yukon Enclave Encore Envision LaCrosse Regal XT4 XT5 XT6 XTS ATS CT4 CT5 CT6 CTS
RICHWEI$13.464.4★
Carbon Cabin Air Filter Replacement - Pack of 1 - Made in USA - Compatible with Various Buick Cadillac GMC & Chevrolet Models. Replaces O.E. 22743911 13356916 CF185 13356914 13508023 23288085
NEXT PHASE FILTERS$12.754.4★
CARORY Cabin Air Filter w/Activated Carbon for Chevy GMC Cadillac Buick Select Models - Silverado Sierra Equinox Acadia Blazer Colorado Malibu Tahoe Terrain Traverse Trailblazer and More
Carory$8.284.8★
ACDelco GM Original Equipment CF185 Cabin Air Filter
ACDelco$22.354.8★
BOSCH 6091C HEPA Cabin Air Filter - Compatible with Select Buick Enclave Encore GX; Cadillac XT4 XT5; Chevrolet Camaro Cruze Impala Malibu Silverado Traverse; GMC Sierra Terrain Yukon + More
Bosch$13.134.8★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +38.1% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit good”
“Excellent price”
“Installation wasn't too bad”
“It is well made”
“Perfect fit and Quality Filter”
“Product was as advertised”
“Easy to use”
“This filter eliminates those smells quickly”
“Worked well”
“Built Well”
What buyers complain about
“It was too thick for my 2023 GMC Yukon Denali”
“The filter will not fit the Silverado”
“you have to smash it down to fit which defeats the purpose of the air filter”
“Does not fit 1999 Tahoe”
“Cheap construction”
“Would have cost car shop $60 bucks to install”
“A little flimsy”
“The description is very general and does not list the vehicle years that it fits. The description just lists the vehicle models.”
“the smell is icky”
“This is a cheaper substitute for a GM part”