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ccv filter 6.7 powerstroke diesel

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Soft demand (-26.6% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 12Conversion 51Competition 33Returns 87Price range 68Avg price 89Brand share 53Review moat 93Quality gap 40

Review moat

Great139.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$61.73

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 6% kills the launch gate

Price range

Good$27.88–$134.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$95K

$95K/yr · 37K searches

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

18

Top-5 brand share

73%

Open market

22%

  • RHAOCZIYAUTO29%
  • Doc's Diesel19%
  • LSHDLAM15%
  • DWLDMLWC5%
  • YZQPNB5%
  • JUMOPARTS5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$19K30%$29K40%$38K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 25 weeks — -26.6% search growth over the last 90 days.
1K750Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall41%

“Correct fit”

Quality-Overall13%

“Good Quality”

Assembly/Installation9%

“No issues for install”

Advertised Vs Actual Product7%

“Works as it should”

Value For Money7%

“Great price”

Efficiency3%

“It works fine”

Filtration3%

“Excellent fit for the upgraded ccv filter”

Ease Of Use2%

“Convenient”

Leak-Proof1%

“No leaking”

Locally Manufactured1%

“Made in Taiwan”

What buyers complain about

Size-Overall28%

“Didn't fit”

Filtration15%

“No filters inside”

Quality-Overall9%

“Poor quality the alignment is way off”

Value For Money8%

“much cheaper”

Compatibility-Overall7%

“This did not fit a 2018 F-250”

Flatness4%

“battom part its not flat”

Leak-Proof2%

“create oil leaks where you don't want them”

Durability2%

“Doesn't last, compared to other filters”

Functionality-Overall1%

“through a engine light that would not go out”

Smell1%

“I've smelled burning oil in the cab ever since”

Top return reasons

Size-Overall26%
Compatibility-Overall20%
Filtration13%
Defective Material/Parts9%
Advertised Vs Actual Product6%
Assembly/Installation5%
Quality-Overall4%
Sensor3%
Value For Money3%
Product Condition1%