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ccv filter 6.7 cummins diesel

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A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Market size 69Growth 13Conversion 87Competition 11Returns 96Price range 63Avg price 89Brand share 14Review moat 62Quality gap 21

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Great$61.84

avg listing price — sweet spot $15–$100

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$711K

$711K/yr · 114K searches

Price range

Good$24.39–$143.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,000.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

22

Top-5 brand share

94%

Open market

2%

  • KOROP36%
  • Fleetguard24%
  • Doc's Diesel24%
  • BZANPAR6%
  • RARAYC4%
  • WEILEITE4%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$71K20%$142K30%$213K40%$284K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.
3K2KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall46%

“Correct fit”

Value For Money14%

“Good price”

Quality-Overall12%

“Great value and reliable product”

Assembly/Installation8%

“install it yourself”

Filtration7%

“This filter fits perfectly”

Advertised Vs Actual Product4%

“Works exactly as expected”

Efficiency4%

“It works fine”

Locally Manufactured1%

“Made in Taiwan”

Functionality-Overall0%

“I had a noticeable improvement in RPM”

Leak-Proof0%

“No leaks, no weird blow-by smells, and it just does what its supposed to do”

What buyers complain about

Size-Overall31%

“Didn't fit”

Filtration20%

“Do not purchase this filter from Doc's”

Value For Money12%

“much cheaper”

Quality-Overall10%

“Poor quality the alignment is way off”

Flatness6%

“battom part its not flat”

Compatibility-Overall6%

“It does not fit a 6.7L cummins”

Durability3%

“Doesn't last, compared to other filters”

Smell2%

“I've smelled burning oil in the cab ever since”

Leak-Proof1%

“start leaking in 2 spots causing a mess”

Top return reasons

Filtration25%
Size-Overall23%
Compatibility-Overall18%
Defective Material/Parts10%
Quality-Overall6%
Value For Money5%
Advertised Vs Actual Product2%
Product Condition1%
Material Quality1%
Pressure1%