cat oil filter
Skip itSoft demand (-1.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great185.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great$65.06avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$24.84–$139.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$118K$118K/yr · 26K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
26
Top-5 brand share
89%
Open market
8%
- CAT67%
- Lesurey7%
- DEEFILL6%
- GETOPAUTO6%
- EKZFAZA4%
- AULDAY3%
- Open — no brand owns it (3 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caterpillar 1R1807 1R-1807 Engine Oil Filter Advanced High Efficiency Multipack (Pack of 1)
CAT$32.054.8★708 rev
Caterpillar 1R-1807 Oil Filter
CAT$34.994.7★261 rev
Caterpillar 1R-1807 Advanced High Efficiency Oil Filter (Pack of 3)
CAT$85.294.8★708 rev
Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B
Lesurey$33.920.0★0 rev
DEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791
DEEFILL$24.845.0★6 rev
Newest
by launch dateDEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791
DEEFILL$24.846 rev
Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B
Lesurey$33.920 rev
Engine Oil Change Filter Kit 1R-1807 1R-0751 175-2949 Compatible with Select CAT Models
Generic$127.031 rev
Caterpillar 1R-1808 (1R1808) Oil Filter (Pack of 2)
CAT$100.885 rev
3PCS 1R1808 Oil Filter Compatible with Caterpillar 1R-1808 Oil Filter CAT 3406B 3408 3412C 3412 3306B Excavator Replace 275-2604
AULDAY$69.215 rev
Trending
90-day click momentumDEEFILL Oil Filter Adapter 13/16-16 to 1 1/8-16 SUS304 Stainless Steel Compatible with Duramax CAT 1R-1807 VOLVO 478736 AGCO AG121853 BALDWIN B7225 NAPA 7791
DEEFILL$24.845.0★
CAT Filter Kit 256-8753 1R-0749 1R-1808 Fits Most Caterpillar 3406 C10 C11 C12 C13 C15 C16 Engines Fuel Oil & Water Separator Filters
CAT$139.204.5★
Lesurey 2Pcs Oil Filter 1R1807 1R-1807 Compatible with CAT Caterpillar 235B 312D2 313D2 320B 320D 322C 324D 325C 312D 322B 325D 328D 329D 330D 3116 3126 3126B 3304 3306B
Lesurey$33.920.0★
Engine Oil Change Filter Kit 1R-1807 1R-0751 175-2949 Compatible with Select CAT Models
Generic$127.035.0★
Caterpillar 1R-1807 Advanced High Efficiency Oil Filter (Pack of 3)
CAT$85.294.8★
Demand
Weekly Amazon search volume, last 40 weeks — -1.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit and quality of filtering”
“Works as advertised-great product”
“Great price”
“Fits properly”
“Great product”
“Very easy install”
“easy”
What buyers complain about
“lost 7 psi of oil pressure”
“Last 2 I purchased had problems with fuel filter sucking air”
“chipped paint”
“Leaks”