car wax paste
Skip it46/100a small market ($166K/yr) — car wax paste doesn't clear our bar today.
Market/yr
$166K
Growth (1y)
+154.7%
Products
23
Brands
8
was 13 a year ago
Sellers
170
Price range
$6.43–$31.28
Returns
0.7%
Rating
4.6★
Skip it
Scored 46/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +154.7% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Apr, May · busiest ÷ quietest = 1.9×
Competition
- Mothers43%
- Formula 124%
- Meguiar's18%
- Turtle Wax7%
- 3D2%
- Chemical Guys2%
- Other (2 brands)3%
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 170 sellers compete here.
Brands
8 falling
was 13 a year ago
Sellers
170
Top 5 brand share
95%
Product shelf
All 23 tracked products in this niche.
Mothers California Gold Brazilian Carnauba Cleaner Wax 12 oz. Paste Cleans & Waxes in One Step Removes Oxidation & Swirls Premium Carnauba Shine & Protection for All Paint Finishes (05500)
Mothers
$10.744.7★3,728 reviews
Formula 1 Carnauba Car Wax Paste - High-Gloss Shine - Polish for Car Detailing to Shine & Protect Remove Haze and Paint Swirls w/ Micropolishing Agents Car Cleaning Supplies (8 oz)
Formula 1
$10.254.5★14,736 reviews
Mothers California Gold Brazilian Carnauba Cleaner Wax 16 oz. Cleans & Waxes in One Step Removes Oxidation & Swirls Premium Carnauba Shine & Protection for All Paint Finishes (05701)
Mothers
$8.714.7★3,728 reviews
Meguiars Gold Class Carnauba Plus Premium Paste Wax Easy-to-Use Blend of Carnauba Wax and Long-Lasting Polymer Protection to Make Your Car Shine 11 Oz Container
Meguiar's
$15.524.7★4,281 reviews
Meguiars Deep Crystal Carnauba Wax High-Grade Carnauba Liquid Car Wax for Long-Lasting Protection Creates a Brilliant Shine and Gloss Blocks UV Rays Ideal Step for After Polishing 16 Oz
Meguiar's
$9.194.7★2,646 reviews
Mothers California Gold Pure Brazilian Carnauba Wax 12 oz. Paste Ultimate Wax System Step 3 Delivers Deep Shine & Long-Lasting Protection Enhances Richness & Depth for All Paints (05550)
Mothers
$14.854.5★950 reviews
Formula 1 Carnauba Car Wax Paste - High-Gloss Shine - Polish for Car Detailing to Shine & Protect Remove Haze and Paint Swirls w/ Micropolishing Agents Car Cleaning Supplies (12 oz)
Formula 1
$11.884.5★14,736 reviews
Mothers California Gold Pure Brazilian Carnauba Wax 16 oz. Ultimate Wax System Step 3 Delivers Deep Shine & Long-Lasting Protection Enhances Richness & Depth for All Paints (05750)
Mothers
$16.884.8★1,103 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Shines great”
“Easy to work with”
“Reasonable price”
“Nice wash, foams & cleans well”
“As advertised”
“Works great for my purpose”
“I use it for my hobbies, including airbrush painting on my motorcycle tank and mailbox, and it works beautifully on painted surfaces”
“Great item they should of made it scented”
“Durable”
What buyers complain about
“Hard To Use By Hand”
“smearing it on your car's paint”
“Received Leaking”
“things start to fall apart—literally”
“a little cheaper”
“Didn't work”
“Worst shine I have ever seen”
“The fabric doesn't appear quite the quality of the domestic one”
“Hard”
“There was no applicator pad as in the picture”
Top return reasons
- Leak-Proof29%
- Functionality-Overall12%
- Advertised Vs Actual Product7%
- Value For Money7%
- Compatibility-Overall6%
- Product Condition5%
- Brightness/Shine/Glow5%
- Size-Overall4%
- Hard Feel4%
- Ease Of Use3%