car headrest & lumbar support cushion
Skip it13/100a small market ($2K/yr) — car headrest & lumbar support cushion doesn't clear our bar today.
Market/yr
$2K
Growth (1y)
-91.4%
Products
6
Brands
6
was 9 a year ago
Sellers
8
Price range
$15.73–$39.34
Returns
5.0%
Rating
4.3★
Skip it
Scored 13/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 79 weeks — -91.4% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan · busiest ÷ quietest = 9.9×
Competition
- GYLCTOM22%
- Wigoo18%
- Sothuba16%
- RaoRanDang16%
- ZNDAW15%
- Guttylief13%
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 8 sellers compete here.
Brands
6 falling
was 9 a year ago
Sellers
8
Top 5 brand share
87%
Product shelf
All 6 tracked products in this niche.
Car Headrest & Lumbar Support Cushion Ergonomic Car Seat Neck Back Rest Pillows Orthopedic Memory Foam Head Rest and Lower Lumbar Support Pillow Set Backrest Driving Seat Office Chair Support (Black)
GYLCTOM
$15.734.0★75 reviews
![Wigoo 2026 Car Neck Pillow and Lumbar Support Pillow for Car Set [Ergonomic Design Pressure Relief] Soft Car Headrest Pillow Back Cushion with Adjustable Strap Fits All Vehicles (Black)](https://m.media-amazon.com/images/I/41ZR41g3sZL.jpg)
Wigoo 2026 Car Neck Pillow and Lumbar Support Pillow for Car Set [Ergonomic Design Pressure Relief] Soft Car Headrest Pillow Back Cushion with Adjustable Strap Fits All Vehicles (Black)
Wigoo
$36.324.5★103 reviews
Sothuba Car Lumbar Support Pillow and Car Neck Pillow Kit Ergonomic Car Seat Headrest & Lumbar Cushion with Adjustable Strap for Neck Back Pain Relief for Office Chair/Truck/Wheelchair (Black)
Sothuba
$16.484.0★304 reviews
RaoRanDang Lumbar Support Pillow for carCar Neck Pillow Kit Memory Foam Ergonomic Car Headrest and Lumbar Support for Driving Fatigue Relief Comfort and Support Your Neck and Back
RaoRanDang
$17.084.2★374 reviews
ZNDAW Car Headrest & Lumbar Support Cushion Ergonomic Memory Foam Car Neck Back Support w/Removable Cover Universal Breathable Lumbar Cushion Headrest Pillow with Adjusatble Strap (Black)
ZNDAW
$17.194.4★29 reviews
Lumbar Support Pillow for Car with Headrest Memory Foam Cushion for Back & Neck Support Muscle Fatigue Relief Full-Length S-Curve Support for Long Drives Fits Cars SUVs Trucks
Guttylief
$39.344.4★50 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable”
“Fantastic product and easy to use, I recently purchased the Lumbar Support Pillow for my car and I am extremely satisfied with my purchase”
“This cushion makes riding in the car much more comfortable”
“Fits and works better than expected”
“Very good purchase”
“it does still provide enough support where I need it”
“It's a really soft memory foam”
“Easy to install”
“It's also super soft”
“Other than the smell they are nice”
What buyers complain about
“It is a little narrow for me which why I can say this is not for everybody”
“Uncomfortable and the lower pillow has no strap”
“Looks can be deceiving”
“I was like why does it stink”
“And the straps are flimsy”
“Not worth your money”
“Not the best”
“have no shape to the head rest”
“its discolored on some parts”
“And the straps are flimsy”
Top return reasons
- Comfort-Overall28%
- Size-Overall18%
- Advertised Vs Actual Product11%
- Cushion7%
- Functionality-Overall4%
- Value For Money3%
- Defective Material/Parts3%
- Quality-Overall3%
- Compatibility-Overall2%
- Thickness2%