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61

butyl tape

Worth a look

Shows searches that convert (9.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 76Conversion 84Competition 45Returns 69Price range 68Avg price 81Brand share 51Review moat 42Quality gap 23

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.36

avg listing price — sweet spot $15–$100

Growth

Great+61.4%

90-day search growth — must beat 0% to launch

Market size

Good$735K

$735K/yr · 452K searches

Returns

Good2.2%

return rate — above 6% kills the launch gate

Price range

Good$4.38–$37.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,302.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

54

Top-5 brand share

74%

Open market

21%

  • Dicor27%
  • XFasten19%
  • Akexermu13%
  • LLPT9%
  • TAGLLY6%
  • Rtcimoic5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$37K10%$73K15%$110K20%$147K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +61.4% search growth over the last 90 days.
13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great product for its intended use”

Adhesion/Stickiness16%

“Sticks very well”

Advertised Vs Actual Product14%

“Works as it should”

Value For Money11%

“Worth the money”

Ease Of Use8%

“Easy to use”

Efficiency7%

“Works good”

Leak-Proof6%

“Not a single leak”

Water Resistance3%

“This is a great product to keep things water proof”

Assembly/Installation2%

“Easy installation”

Durability2%

“Durable”

What buyers complain about

Adhesion/Stickiness34%

“It was sticky”

Value For Money10%

“But after getting it I realized that there are a lot of other items out there that are a lot cheaper”

Functionality-Overall4%

“Doesnt work”

Strength4%

“Did not hold up like it claimed”

Color4%

“This is not white”

Ease Of Cleaning2%

“Well, they left a mess and I have had this gap for a long time underneath the pipe”

Water Resistance2%

“Doesnt really work to seal water”

Shape/Style2%

“was had lost its shape”

Stretchability/Expandability/Elasticity2%

“not stretch it”

Ease Of Use2%

“I found this tape very hard to use”

Top return reasons

Adhesion/Stickiness33%
Size-Overall12%
Color8%
Advertised Vs Actual Product8%
Value For Money6%
Functionality-Overall5%
Compatibility-Overall4%
Width3%
Thickness2%
Thin2%