boat gauges
Worth a lookShows a thin review moat (66 avg reviews), but weak search conversion (0.3%) keeps it on the watch list.
Review moat
Incredible66.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Growth
Great+71.1%90-day search growth — must beat 0% to launch
Avg price
Good$158.99avg listing price — sweet spot $15–$100
Returns
Okay4.3%return rate — above 6% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$26.73–$311.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$68K$68K/yr · 134K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
81
Top-5 brand share
84%
Open market
11%
- MH36%
- ARTILAURA28%
- Hawkeye8%
- MOTOR METER RACING6%
- Faria6%
- MAIMEIMI5%
- Open — no brand owns it (8 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DepthTrax 2B Boat Mount In Dash Digital Depth Finder
Hawkeye$89.874.3★1,303 rev
MH 6 AUTO Boat Gauge Set - 3-3/8 80MPH & 120KM GPS Speedometer Tachometer 2-1/16 Oil Pressure Gauge Fuel Level Water Temperature Voltmeter Alarm Marine Meter Kit with Sensor(White)
MH$172.704.5★13 rev
MH 6 Boat AUTO Gauge Set - 3-3/8 GPS Speedometer Tachometer 2-1/16 Oil Pressure Fuel Level Water Temperature Voltmeter Marine Meter Kit Waterproof 7 Color (Black)
MH$171.443.5★21 rev
MOTOR METER RACING 85mm 3-3/8 W PRO Series 6 Gauge Set White Dial
MOTOR METER RACING$151.783.4★108 rev
ARTILAURA 6 Gauge Set-GPS Speedometer Tachometer Fuel Level Water Temperature Oil Pressure Voltage 7 Color Backlight Boat Gauges Set Marine Car (All Black)
ARTILAURA$168.233.9★80 rev
Newest
by launch date
MH 4 Gauges Set - 2-1/16 Oil Pressure Gauge Fuel Level Water Temperature Voltmeter 7 Color Backlight Boat Gauge Set Alarm Marine AUTO Gauges Kit with Sensor (White)
MH$72.820 rev
MH 4 Gauges Set - 2-1/16 Oil Pressure Gauge Fuel Level Water Temperature Voltmeter 7 Color Backlight Boat Gauge Set Alarm Marine AUTO Gauges Kit with Sensor (Black)
MH$72.360 rev
ARTILAURA 4 Gauges Set - Fuel Level Gauge Water Temperature Gauge Oil Pressure Gauge Voltage 7 Color Backlight Waterproof Boat Gauges for Car AUTO Marine (Black)
ARTILAURA$74.161 rev
PARSLUCK 7 Gauge Set 3-3/8 85mm GPS Speedometer Tachometer 2-1/16 52mm Oil Pressure Fuel Level Water Temperature Voltage Meter Trim Waterproof Marine Boat Car Truck Gauges Kit White
PARSLUCK$171.393 rev
RACETECH 110mm 2in1 GPS Speedometer Tachometer + 4in1 Gauge Set - Black
RACETECH$174.5814 rev
Trending
90-day click momentumARTILAURA 4 Gauges Set - Fuel Level Gauge Water Temperature Gauge Oil Pressure Gauge Voltage 7 Color Backlight Waterproof Boat Gauges for Car AUTO Marine (Black)
ARTILAURA$74.165.0★
MH 4 Gauges Set - 2-1/16 Oil Pressure Gauge Fuel Level Water Temperature Voltmeter 7 Color Backlight Boat Gauge Set Alarm Marine AUTO Gauges Kit with Sensor (White)
MH$72.820.0★
MH 4 Gauges Set - 2-1/16 Oil Pressure Gauge Fuel Level Water Temperature Voltmeter 7 Color Backlight Boat Gauge Set Alarm Marine AUTO Gauges Kit with Sensor (Black)
MH$72.360.0★
RACETECH 6 Gauge Instrument Set 120 MPH 8000 RPM - Black Dial
RACETECH$215.130.0★
6-in-1 GPS Speedometer 3-3/8 85mm MAIMEIMI Multi-Functional Adjustable Tachometer Voltmeter Fuel Level Water Temp Oil Pressure with Alarm for Car Boat Marine 9-32V
MAIMEIMI$62.243.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +71.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Hooking up was fairly straight forward”
“This gauge is accurate”
“Fit perfect”
“works as expected”
“Simple and easy, works”
“looked fantastic on my dashboard”
“The display & transducer work”
“Looks like good build quality”
“The angle is also perfect”
“They work really well”
What buyers complain about
“Terrible gauges”
“Data should be teadable”
“Directions are terrible”
“At 13.6v, the pressure reads zero and is useless”
“Porr quality & weak wire harness”
“Fuel gauge never worked”
“Hull apparently too thick”
“Doesnt work at all at fast speeds”
“it doesn't have any way to brighten it up”
“You cannot see the readout in daylight”