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black wheel paint

Skip it41/100

a small market ($56K/yr) — black wheel paint doesn't clear our bar today.

Market/yr

$56K

Growth (1y)

+108.7%

Products

18

Brands

9

was 13 a year ago

Sellers

53

Price range

$8.31–$49.12

Returns

0.7%

Rating

4.4★

41/100

Skip it

Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
66
×0.30
Competition
27
×0.20
Quality gap
50
×0.10
Returns
94
×0.10

Demand

Weekly Amazon search volume, last 97 weeks — +108.7% year over year.
743371.5Spike '25Spike '26Jul '24Dec '24Apr '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug · busiest ÷ quietest = 1.9×

Competition

43%Rust-Oleum
  • Rust-Oleum43%
  • Dupli-Color19%
  • NADAMOO10%
  • SYOAUTO10%
  • cocomfix6%
  • SMAPHY5%
  • Other (3 brands)7%

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 53 sellers compete here.

Brands

9 falling

was 13 a year ago

Sellers

53

Top 5 brand share

88%

#ProductBrandPriceRatingReviewsClick shareTrend
8VHT$15.534.6★1,6984%flat

Product shelf

All 18 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great quality and easy application for an affordable price”

Ease Of Use12%

“Easy to use”

Scratch Resistance10%

“Perfect for touching up the little scratches and dings”

Paint Quality9%

“the paint has held up very well”

Efficiency9%

“Practical”

Color8%

“good color match”

Advertised Vs Actual Product7%

“As advertised”

Spray/Flow7%

“The different spray patterns come in handy”

Value For Money4%

“Its worth the money”

Brightness/Shine/Glow2%

“Sé ven bien brilloso me gusto.”

What buyers complain about

Paint Quality22%

“Horrible spray paint”

Quality-Overall9%

“Absolute garbage”

Color9%

“not more black”

Durability6%

“Not very durable at all”

Functionality-Overall5%

“Did not do the job for me”

Adhesion/Stickiness5%

“Horrible adhesion”

Spray/Flow5%

“I had to remove the spray from the first rim I sprayed”

Advertised Vs Actual Product3%

“Doesnt do what is says”

Value For Money3%

“Expensive nail polish”

Wheel Quality3%

“Does not at all match glossy GM wheels”

Top return reasons

  • Paint Quality33%
  • Color29%
  • Functionality-Overall8%
  • Advertised Vs Actual Product8%
  • Value For Money4%
  • Size-Overall4%
  • Leak-Proof4%
  • Display Colors2%
  • Product Condition2%
  • Defective Material/Parts1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.