bell helmet
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Avg price
Good$109.62avg listing price — sweet spot $15–$100
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Review moat
Good1,461.23avg incumbent reviews — the moat a new listing must climb
Market size
Okay$268K$268K/yr · 414K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay6.0%return rate — above 6% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$9.04–$885.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
111
Top-5 brand share
93%
Open market
6%
- BELL79%
- Daytona Helmets6%
- ScorpionEXO3%
- Schwinn3%
- ILM2%
- TRIANGLE1%
- Open — no brand owns it (10 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 103 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BELL 7060097 Adult Black Ti Fang Rig Helmet
BELL$22.274.4★555 rev
Bell Qualifier Helmet Matte Black Medium
BELL$144.144.6★699 rev
Bell Qualifier Helmet Matte Black Large
BELL$144.614.6★4,225 rev
Bell Revolution MIPS Adult Bike Helmet Black Adult (14+ yrs.)
BELL$31.134.4★1,054 rev
Schwinn Thrasher Helmet for Adults Black Size 58 - 62 cm for Riders Ages 14+ Lightweight Microshell Adjustable Dial and Straps Interior Padding 20 Air Vents Removable Visor Adult Bike Helmet
Schwinn$29.894.7★12,917 rev
Newest
by launch date
Bell MX-10 MIPS Helmet Black Solid X-Large
BELL$226.399 rev
Loyoriwy DOT Retro Vintage Full Face Motorcycle HelmetClassic Design for Men Women Lightweight Windproof Vent Cafe Racer & Cruiser Riding Highway Commute Touring (Matte Black L)
Loyoriwy$74.9854 rev
Bell Qualifier Motorcycle Helmet
BELL$123.652 rev
Bell Qualifier Motorcycle Helmet
BELL$123.512 rev
Bell Qualifier Motorcycle Helmet
BELL$123.263 rev
Trending
90-day click momentum
Bell Moto-9 MIPS Dirt Helmet (Matte Black/Dark Green - Medium)
BELL$277.724.7★
Bell Qualifier Motorcycle Helmet
BELL$123.654.5★
BELL Formula MIPS Adult Road Bike Helmet - Matte/Gloss Grays Small (52-56 cm)
BELL$57.544.6★
Bell MX-10 MIPS Helmet Black Solid X-Large
BELL$226.395.0★
Bell Qualifier Motorcycle Helmet
BELL$148.774.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.3% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“nice snug fit”
“Comfortable too”
“Excellent product”
“Good value for money”
“Nice and light and easy to clean”
“The description of the product appears to be accurate”
“Easy to adjust”
“DURABLE”
“very easy to use”
“Its very sturdy”
What buyers complain about
“Runs small”
“Bell Helmets not quality”
“It does not match the photos or description provided online”
“however one of the brackets on the inside of the helmet that the visors snap onto to lock into place completely breaks off inside the helmet”
“Non adjustable size”
“except this one was considerably cheaper”
“Letting air in and in turn, making the helmet extremely loud”
“poorly made plastic”
“Rancid smell”
“But because of that crappy visor design”