automotive replacement engine cooling & climate control
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Great$18.38avg listing price — sweet spot $15–$100
Price range
Great$8.10–$39.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+48.4%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$222K$222K/yr · 284K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,270.76avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
139
Top-5 brand share
76%
Open market
19%
- Bosch32%
- Febreze15%
- Fram13%
- SPEARHEAD10%
- Wix6%
- Purolator5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 72 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOSCH 6055C HEPA Cabin Air Filter - Compatible with Select Lexus ES GS GX IS LS RX; Subaru Legacy Outback; Toyota 4Runner Camry Corolla Highlander Prius RAV4 Sequoia Sienna Tundra + More
Bosch$16.804.6★6,789 rev
BOSCH 6029C HEPA Cabin Air Filter - Compatible With Select Acura CSX ILX MDX RDX RL RLX TL TLX TSX ZDX; Honda Accord Civic Crosstour CR-V Odyssey Passport Pilot Ridgeline
Bosch$15.374.6★4,500 rev
BOSCH 6091C HEPA Cabin Air Filter - Compatible with Select Buick Enclave Encore GX; Cadillac XT4 XT5; Chevrolet Camaro Cruze Impala Malibu Silverado Traverse; GMC Sierra Terrain Yukon + More
Bosch$13.134.8★4,454 rev
FRAM Fresh Breeze Cabin Air Filter Replacement for Car Passenger Compartment w/ Arm and Hammer Baking Soda Easy Install CF10134 for Honda Vehicles white
Fram$14.454.7★16,040 rev
Denso Cabin Air Filter - 453-1019
Denso$14.194.5★1,079 rev
Newest
by launch date
Febreze Odor Control HEPA Cabin Air Filter by PUREFLOW RZ18108H Fits 2018-2026 Chevrolet Equinox 1.5L
Febreze$36.396 rev
Febreze Odor Control Cabin Air Filter by PUREFLOW RZ17052 Fits 2019-2026 Toyota RAV4 2.5L Subaru Ascent 2.4L; 2018-2027 Camry 2.5L; 2019-2027 Corolla 1.8L 2.0L; 2018-2026 Crosstrek 2.0L
Febreze$30.311 rev
Febreze Odor Control Cabin Air Filter by PUREFLOW RZ18109 Fits 2017-2026 Honda CR-V 1.5L; 2016-2026 Civic 1.5L 2.0L; 2016-2022 HR-V 1.8L; 2018-2026 Odyssey 3.5L; 2020-2026 CR-V 2.0L
Febreze$30.692 rev
Febreze Odor Control HEPA Cabin Air Filter by PUREFLOW RZ19167H Fits 2003-2017 Honda Accord 2.4L; 2007-2016 CR-V 2.4L; 2006-2015 Civic 1.8L; 2009-2022 Pilot 3.5L; 2005-2017 Odyssey 3.5L
Febreze$36.2211 rev
Febreze Odor Control Cabin Air Filter by PUREFLOW RZ18110 Fits 2015-2026 Ford F-150 2.7L 3.5L 5.0L; 2017-2026 F-250 Super Duty F-350 Super Duty F-550 Super Duty F-450 Super Duty 6.7L
Febreze$31.495 rev
Trending
90-day click momentumFebreze Odor Control Cabin Air Filter by PUREFLOW RZ18110 Fits 2015-2026 Ford F-150 2.7L 3.5L 5.0L; 2017-2026 F-250 Super Duty F-350 Super Duty F-550 Super Duty F-450 Super Duty 6.7L
Febreze$31.495.0★
Febreze Odor Control HEPA Cabin Air Filter by PUREFLOW RZ17052H Fits 2019-2026 Toyota RAV4 2.5L Subaru Ascent 2.4L; 2018-2027 Camry 2.5L; 2019-2027 Corolla 1.8L 2.0L; 2018-2026 Crosstrek 2.0L
Febreze$36.304.8★
Febreze Odor Control Cabin Air Filter by PUREFLOW RZ18108 Fits 2018-2026 Chevrolet Equinox 1.5L
Febreze$31.514.0★
Febreze Odor Control HEPA Cabin Air Filter by PUREFLOW RZ18107H Fits 2009-2019 Toyota Corolla 1.8L Highlander 2.7L; 2009-2018 RAV4 2.5L; 2010-2017 Camry 2.5L; 2008-2019 Highlander 3.5L
Febreze$36.224.7★
Febreze Odor Control HEPA Cabin Air Filter by PUREFLOW RZ18110H Fits 2015-2026 Ford F-150 2.7L 3.5L 5.0L; 2017-2026 F-250 Super Duty F-350 Super Duty F-550 Super Duty F-450 Super Duty 6.7L
Febreze$36.324.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +48.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like a glove”
“The build quality is solid”
“Vastly improved air quality”
“Fair price”
“ez to install”
“Exactly what I expected”
“Easy to use”
“Keeps the air clean”
“No funky smells”
“The construction feels solid”
What buyers complain about
“Way too big”
“not compatible at all”
“The filter is too large”
“the smell is icky”
“Terrible quality”
“Not as advertised”
“Flimsy”
“Price is could be better”
“Just a bit too thick”
“Fram needs to fix the assembly”