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allison transmission filter

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A concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 23Conversion 79Competition 18Returns 96Price range 90Avg price 95Brand share 30Review moat 68Quality gap 33

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Incredible$27.59

avg listing price — sweet spot $15–$100

Price range

Great$11.92–$65.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good790.25

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$170K

$170K/yr · 76K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

50

Top-5 brand share

87%

Open market

8%

  • Allison40%
  • Pacific Performance Engineering16%
  • Allison Transmission13%
  • ATRACYPART10%
  • Lougfeu7%
  • Fitede5%
  • Open — no brand owns it (3 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$25K30%$51K45%$76K60%$102K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration28%

“Solid filter”

Quality-Overall20%

“Excellent product”

Size-Overall18%

“Excellent fit”

Advertised Vs Actual Product9%

“Does what it needs to do”

Value For Money3%

“Worth the money and good quality”

Magnetic Strength/Adsorption3%

“Perfect fit has magnet”

Assembly/Installation3%

“Easy installation”

Flexibility2%

“Gasket was flexible”

Ease Of Use2%

“Easygoing”

Coolant2%

“Works great, more filter media and more fluid capacity for more cooling is always a good idea”

What buyers complain about

Quality-Overall36%

“Poor quality control”

Filtration17%

“Was not the correct internal filter for the application”

Color6%

“The product that comes is black”

Strength6%

“thought the gasket that came with it was a little flimsy compared to the original”

Value For Money3%

“That is a 12,000 dollars transmission if I pay to replace it”

Leak-Proof3%

“Leaked very bad”

Size-Overall2%

“So much larger than stock”

Top return reasons

Filtration27%
Magnetic Strength/Adsorption20%
Compatibility-Overall13%
Size-Overall11%
Defective Material/Parts9%
Advertised Vs Actual Product6%
Value For Money4%
Leak-Proof3%
Ethically/Sustainably Sourced2%
Quality-Overall1%