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all purpose grease

Skip it45/100

a small market ($151K/yr) — all purpose grease doesn't clear our bar today.

Market/yr

$151K

Growth (1y)

+170.4%

Products

24

Brands

14

was 16 a year ago

Sellers

203

Price range

$4.34–$56.18

Returns

0.4%

Rating

4.7★

45/100

Skip it

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
8
×0.30
Growth
73
×0.30
Competition
43
×0.20
Quality gap
22
×0.10
Returns
97
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +170.4% year over year.
3K2KSpike '25Prime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

35%Lucas Oil
  • Lucas Oil35%
  • Lubrimatic19%
  • Super Lube10%
  • Valvoline7%
  • AtomLube6%
  • Keze5%
  • Other (8 brands)18%

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 203 sellers compete here.

Brands

14 falling

was 16 a year ago

Sellers

203

Top 5 brand share

77%

#ProductBrandPriceRatingReviewsClick shareTrend
1
LubriMatic 11316 Multi-Purpose Grease - 1 Pound AmberLubriMatic 11316 Multi-Purpose Grease - 1 Pound Amber
Lubrimatic$7.724.6★60019%falling
2
Grease RD LITHM 14OZGrease RD LITHM 14OZ
Lucas Oil$7.414.7★6,85615%falling
3
Lucas Oil 10574 Red N Tacky Grease - 1 PoundLucas Oil 10574 Red N Tacky Grease - 1 Pound
Lucas Oil$9.634.6★4,82913%rising
4
Super Lube Multi-Purpose Synthetic Grease w/ Syncolon - High Temperature Water & Corrosion Resistant Grease - Workshop & Industrial Use - Food Grade - Translucent White - Tube - 3 oz (21030)Super Lube Multi-Purpose Synthetic Grease w/ Syncolon - High Temperature Water & Corrosion Resistant Grease - Workshop & Industrial Use - Food Grade - Translucent White - Tube - 3 oz (21030)
Super Lube$10.564.8★8,85910%rising
5
AstraVox White Lithium Grease Multi-Purpose Lubricant Lithium Grease with Brush for Hinges Bearings Gears and Garage Doors Ideal for Automotive Marine Industrial and Household Use (1)AstraVox White Lithium Grease Multi-Purpose Lubricant Lithium Grease with Brush for Hinges Bearings Gears and Garage Doors Ideal for Automotive Marine Industrial and Household Use (1)
AstraVox$7.994.6★4034%flat
6
AtomLube Ultra Heavy Duty Red Grease 2-Pack of 14 Oz. Tubes| Waterproof & High Temp Lubricant | Wheel Bearing Grease for Semi Truck AccessoriesAtomLube Ultra Heavy Duty Red Grease 2-Pack of 14 Oz. Tubes| Waterproof & High Temp Lubricant | Wheel Bearing Grease for Semi Truck Accessories
AtomLube$24.284.7★2,6344%falling
7
Valvoline - VV986 Moly-Fortified Gray Full Synthetic Grease 1 LBValvoline - VV986 Moly-Fortified Gray Full Synthetic Grease 1 LB
Valvoline$14.774.7★4,4623%flat
8
Lucas Oil 10318 Red N Tacky Grease 3 Ounce Combo PackLucas Oil 10318 Red N Tacky Grease 3 Ounce Combo Pack
Lucas Oil$10.534.6★4,8293%rising
9
Keze White Lithium Grease Tube Automotive Grasa De Litio Car Door Grease with Brush NLGI 2 Rust Corrosion Waterproof for Hinges Bearings Gears Bike and Garage Doors Sliding Track 1oz-1 PackKeze White Lithium Grease Tube Automotive Grasa De Litio Car Door Grease with Brush NLGI 2 Rust Corrosion Waterproof for Hinges Bearings Gears Bike and Garage Doors Sliding Track 1oz-1 Pack
Keze$7.934.5★2232%rising
10
Lucas Oil 14.5 Ounce 10301 Heavy Duty Grease 14.5 oz GreenLucas Oil 14.5 Ounce 10301 Heavy Duty Grease 14.5 oz Green
Lucas Oil$8.074.8★3,9742%rising
11
Wheel Bearing Grease Red And Tacky Automotive Lubricant Tub Jar | Car Grease | Axle | Thick MultiPurpose Red Grease | Bearing Packer Grease | Rod | High Temp | Tractor | Lithium | Trailer Hitch | 5th Wheel | HeavyDuty 1 LBWheel Bearing Grease Red And Tacky Automotive Lubricant Tub Jar | Car Grease | Axle | Thick MultiPurpose Red Grease | Bearing Packer Grease | Rod | High Temp | Tractor | Lithium | Trailer Hitch | 5th Wheel | HeavyDuty 1 LB
GREASECO$12.904.7★8562%falling
12
Horex White Lithium Grease 50g Automotive Multi-Purpose Lubricant Car Door Hinge Handle Seat Slide Sunroof Sliding Door Track Rail Gear Prevent Rust Corrosion Lubrication for Garage Marine IndustrialHorex White Lithium Grease 50g Automotive Multi-Purpose Lubricant Car Door Hinge Handle Seat Slide Sunroof Sliding Door Track Rail Gear Prevent Rust Corrosion Lubrication for Garage Marine Industrial
Horex$7.904.6★1782%rising
13
Valvoline Multi-Vehicle High Temperature Red Grease 14.1 OZ CartridgeValvoline Multi-Vehicle High Temperature Red Grease 14.1 OZ Cartridge
Valvoline$9.174.7★7,5132%rising
14
WD-40 Specialist White Lithium Grease Spray with SMART STRAW SPRAYS 2 WAYS 10 OZWD-40 Specialist White Lithium Grease Spray with SMART STRAW SPRAYS 2 WAYS 10 OZ
WD-40 Specialist$7.974.8★16,9462%falling
15
AtomLube All Purpose Grease 2-Pack 14 Oz. Tubes | Multi Function Lubricant | Automotive Grease and Marine Grease for Boat Accessories Trucking and Wheel BearingAtomLube All Purpose Grease 2-Pack 14 Oz. Tubes | Multi Function Lubricant | Automotive Grease and Marine Grease for Boat Accessories Trucking and Wheel Bearing
AtomLube$23.034.7★7032%falling

Product shelf

All 24 tracked products in this niche.

LubriMatic 11316 Multi-Purpose Grease - 1 Pound Amber

LubriMatic 11316 Multi-Purpose Grease - 1 Pound Amber

Lubrimatic

$7.724.6★600 reviews

Grease RD LITHM 14OZ

Grease RD LITHM 14OZ

Lucas Oil

$7.414.7★6,856 reviews

Lucas Oil 10574 Red N Tacky Grease - 1 Pound

Lucas Oil 10574 Red N Tacky Grease - 1 Pound

Lucas Oil

$9.634.6★4,829 reviews

Super Lube Multi-Purpose Synthetic Grease w/ Syncolon - High Temperature Water & Corrosion Resistant Grease - Workshop & Industrial Use - Food Grade - Translucent White - Tube - 3 oz (21030)

Super Lube Multi-Purpose Synthetic Grease w/ Syncolon - High Temperature Water & Corrosion Resistant Grease - Workshop & Industrial Use - Food Grade - Translucent White - Tube - 3 oz (21030)

Super Lube

$10.564.8★8,859 reviews

AstraVox White Lithium Grease Multi-Purpose Lubricant Lithium Grease with Brush for Hinges Bearings Gears and Garage Doors Ideal for Automotive Marine Industrial and Household Use (1)

AstraVox White Lithium Grease Multi-Purpose Lubricant Lithium Grease with Brush for Hinges Bearings Gears and Garage Doors Ideal for Automotive Marine Industrial and Household Use (1)

AstraVox

$7.994.6★403 reviews

AtomLube Ultra Heavy Duty Red Grease 2-Pack of 14 Oz. Tubes| Waterproof & High Temp Lubricant | Wheel Bearing Grease for Semi Truck Accessories

AtomLube Ultra Heavy Duty Red Grease 2-Pack of 14 Oz. Tubes| Waterproof & High Temp Lubricant | Wheel Bearing Grease for Semi Truck Accessories

AtomLube

$24.284.7★2,634 reviews

Valvoline - VV986 Moly-Fortified Gray Full Synthetic Grease 1 LB

Valvoline - VV986 Moly-Fortified Gray Full Synthetic Grease 1 LB

Valvoline

$14.774.7★4,462 reviews

Lucas Oil 10318 Red N Tacky Grease 3 Ounce Combo Pack

Lucas Oil 10318 Red N Tacky Grease 3 Ounce Combo Pack

Lucas Oil

$10.534.6★4,829 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“it worked extremely well”

Lubrication14%

“Reliable lubricant”

Advertised Vs Actual Product12%

“As described”

Efficiency9%

“did the job”

Value For Money8%

“Worth it”

Ease Of Use6%

“Easy to use”

Size-Overall3%

“great size”

Adhesion/Stickiness2%

“It has excellent adhesion”

Durability2%

“Holds up well”

Spray/Flow2%

“Quality spray”

What buyers complain about

Advertised Vs Actual Product8%

“False advertising”

Size-Overall7%

“These didnt fit”

Smell7%

“Really stinks”

Leak-Proof6%

“grease has leaked out”

Lubrication6%

“Nothing superior to other lubricants”

Quality-Overall6%

“this order seems they changed the packaging and the product does not meet previous characteristics and quality standards”

Value For Money4%

“Bit pricey”

Functionality-Overall4%

“It did not perform as well as I hoped”

Ease Of Cleaning4%

“Kind of messy”

Defective Material/Parts3%

“Item is defective”

Top return reasons

  • Size-Overall29%
  • Leak-Proof18%
  • Defective Material/Parts18%
  • Advertised Vs Actual Product9%
  • Value For Money8%
  • Compatibility-Overall4%
  • Functionality-Overall3%
  • Lubrication3%
  • Ease Of Use1%
  • Quality-Overall1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.