air filter oil
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Price range
Great$11.28–$35.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.80avg listing price — sweet spot $15–$100
Growth
Good+46.5%90-day search growth — must beat 0% to launch
Market size
Good$408K$408K/yr · 196K searches
Review moat
Bad4,751.27avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
88
Top-5 brand share
96%
Open market
0%
- K&N65%
- TUSK11%
- Lucas Oil10%
- Maxima7%
- 4into14%
- PJ14%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K&N Air Filter Oil: Aerosol; Restore Engine Air Filter Performance and Efficiency 99-0516 347g(12.25 Oz)
K&N$14.074.8★5,653 rev
TUSK First Line Foam Air Filter Oil 13 oz High-Tack Aerosol for Dirt Bikes ATVs UTVs & Off-Road Vehicles Maximizes Dust Protection & Engine Performance
TUSK$14.104.6★163 rev
K&N Air Filter Oil: 8 Oz Squeeze Bottle; Restore Engine Air Filter Performance and Efficiency 99-0533
K&N$11.284.7★843 rev
Lucas Oil 10798 High Performance Foam Filter Oil - 1 Quart
Lucas Oil$13.344.8★553 rev
K&N Engineering 995000 Air Filter Accessories - FLTR CARE SERVICE KIT
K&N$21.854.8★35,406 rev
Newest
by launch dateTUSK First Line Foam Air Filter Oil 13 oz High-Tack Aerosol for Dirt Bikes ATVs UTVs & Off-Road Vehicles Maximizes Dust Protection & Engine Performance
TUSK$14.10163 rev
Lucas Oil 10798 High Performance Foam Filter Oil - 1 Quart
Lucas Oil$13.34553 rev
Maxima Racing Oils Air Filter Maintenance Aerosol Combo Kit (Pack of 2)
Maxima$23.922,029 rev
4into1 UNI Foam Filter Oil Pack of 1
4into1$15.671,072 rev
PJ1 5-20 Foam Air Filter Oil - 13 Ounce
PJ1$14.02629 rev
Trending
90-day click momentum
K&N Air Filter Oil: 6.5 Oz Aerosol; Restore Engine Air Filter Performance and Efficiency 99-0504
K&N$14.214.6★
TUSK First Line Foam Air Filter Oil 13 oz High-Tack Aerosol for Dirt Bikes ATVs UTVs & Off-Road Vehicles Maximizes Dust Protection & Engine Performance
TUSK$14.104.6★
Maxima Racing Oils Air Filter Maintenance Aerosol Combo Kit (Pack of 2)
Maxima$23.924.8★
Lucas Oil 10798 High Performance Foam Filter Oil - 1 Quart
Lucas Oil$13.344.8★
K&N Air Filter Oil: 8 Oz Squeeze Bottle; Restore Engine Air Filter Performance and Efficiency 99-0533
K&N$11.284.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“PERFECT FILTER”
“Excellent product, works as advertised”
“Works as it should”
“Good product at a reasonable price”
“Cleans great”
“The oil sprays fine”
“Easy to USE”
“Works very well”
“decent size bottle will last you a bit never had a issue with leakage”
“Filter maintenance must have”
What buyers complain about
“which made it hard to get good coverage on my air filter”
“Dont spray too much”
“Very very sticky”
“Not a oil”
“Pretty expensive considering how expensive the original Cayenne filter is probably wouldnt do that again since it has to be washed”
“Cleaner is a spray, oil is in a squeeze bottle and messy”
“Leaking spray buttons”
“Product already opened and used”
“Slippery”
“You cant add it evenly”