active grille shutter
Worth a lookShows a thin review moat (35 avg reviews), but soft demand (-11.1% this quarter) keeps it on the watch list.
Review moat
Incredible35.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$99.35avg listing price — sweet spot $15–$100
Price range
Okay$10.15–$219.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$83K$83K/yr · 40K searches
Returns
Bad6.8%return rate — above 6% kills the launch gate
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
81
Top-5 brand share
46%
Open market
49%
- Dorman13%
- labwork9%
- CarPartsDepot9%
- DICMIC8%
- MOTOKU7%
- SMTRUILAN5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
labwork Active Grille Shutter 84363184 Replacement for Chevy Silverado 1500 Replacement for GMC Sierra 1500 2017-2019 with Motor
labwork$167.954.2★36 rev
Dorman 601-374 Radiator Shutter Assembly Compatible with Select Chevrolet/GMC Models
Dorman$173.263.8★222 rev
CarPartsDepot Front Active Grille Shutter w/Motor Compatible With 2017-2019 Chevrolet Silverado 1500 & 2017-2019 GMC Sierra 1500 GM1206119 84363184
CarPartsDepot$166.884.0★51 rev
Active Radiator Grille Shutter Actuator Motor Compatible with 2013-2018 Ram 1500 2019-2021 Ram 1500 Classic 3.0L 3.6L 4.7L 5.7L
SMTRUILAN$41.933.8★16 rev
MOTOKU HVAC Blend Door Actuator Shutter Grille Air Actuator Motor for Nissan Rogue 2.0L 2.5L 2017-2020 Altima 2015-2018 Murano 2015-2023
MOTOKU$26.093.8★44 rev
Newest
by launch date
601-374 Radiator Shutter Grill Shutter Grill Shutter Assembly Compatible with Chevrolet Chevy Silverado GMC Sierra 1500 2017 2018 2019 GM1206119 23300225 84363184
Valkynx$122.942 rev
84375398 Front Grille Active Aero Shutter Motor Compatible with Chevy Traverse Suburban Equinox Colorado Tahoe 2018-2024Buick Enclave Envision LaCrosse 2012-2025Cadillac XT5 CT6 ATS CTS
Arokzn$50.510 rev
A24041153212 Shutter Grille Air Actuator Motor Compatible with Nissan Rogue 2017-2020 Replaces 110949107 1312-888-00025 17148245258 21421-4BC0A
Arokzn$22.100 rev
62330-9HS0A Active Radiator Grille Shutter Assembly with Air Actuator Motor for 2015-2018 Nissan Altima for 2015-2024 Murano # 623309HS0A 601-355 NI1206102
AnyDuck$91.3812 rev
84375398 Front Grille Active Aero Shutter Actuator Replacement Compatible with Chevrolet GMC Buick Cadillac 2010-2025 Radiator Shutter Grille Air Actuator Motor Replace 84375398 Grille Shutter Motor
SOASEMBE$49.862 rev
Trending
90-day click momentum62330-9HS0A Active Radiator Grille Shutter Assembly with Air Actuator Motor for 2015-2018 Nissan Altima for 2015-2024 Murano # 623309HS0A 601-355 NI1206102
AnyDuck$91.384.2★
A24041153212 Shutter Grille Air Actuator Motor Compatible with Nissan Rogue 2017-2020 Replaces 110949107 1312-888-00025 17148245258 21421-4BC0A
Arokzn$22.100.0★
Active Grille Shutter Assembly Compatible with 2017-2018 Chevy Silverado 1500 2017-2018 GMC Sierra 1500 Air Intake Shutter W/Motor Replacement for 84363184
LOVELYNOV$155.251.0★
601-374 Radiator Shutter Grill Shutter Grill Shutter Assembly Compatible with Chevrolet Chevy Silverado GMC Sierra 1500 2017 2018 2019 GM1206119 23300225 84363184
Valkynx$122.945.0★
84375398 Front Grille Active Aero Shutter Motor Compatible with Chevy Traverse Suburban Equinox Colorado Tahoe 2018-2024Buick Enclave Envision LaCrosse 2012-2025Cadillac XT5 CT6 ATS CTS
Arokzn$50.510.0★
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -11.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect Fit”
“I didn't actually have to install this”
“As Advertised”
“Good quality decent delivery time”
“Great price”
“Works perfectly”
“Truck warmed up way faster”
“Easy fix”
“Good material”
“No issues and got my truck back up and running”
What buyers complain about
“Very disappointed in the durability”
“Not compatible”
“Cheap does not necessarily mean a good deal”
“Garbage”
“did not work”
“Had to reuse the old motor as the connector didnt fit”
“Arrive Disassembled”
“it makes constant clicking noise for ten seconds”
“This is not easy as the front of the car has to b e removed”
“wouldn't mount in my old unit”