7.3 powerstroke oil filter
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$45.62avg listing price — sweet spot $15–$100
Review moat
Great390.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good$12.09–$161.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 33K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
73
Top-5 brand share
93%
Open market
3%
- Motorcraft32%
- Wix29%
- Doc's Auto Parts19%
- K&N7%
- SEGULER7%
- Purolator4%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WIX 51734 Oil Filter Replacement Built for Synthetic and High Mileage Oil - Compatible with Ford/IHC Trucks with 7.3L Turbo Diesel (94-03)
Wix$18.014.8★708 rev
Docs Diesel Oil Filter D4872 | Compatible with Ford 7.3L Powerstroke 1994-2003 | Replaces FL1995
Doc's Auto Parts$17.854.3★201 rev
Motorcraft Engine Oil Filter- FL-1995-A (Replaces FL-1995) (OE Replacement for Select Years and Trims of Ford: E-350/E-450/E-550/Excursion/F-250/F-350/F-450/F-550/F-650/F-750/F-Super Duty Vehicles)
Motorcraft$27.864.7★427 rev
Motorcraft Engine Oil Filter- FL-1995 (OE Replacement Part for Select Years and Trims of Ford: E-350/E-450/E-550/Excursion/F-250/F-350/F-450/F-550/F-650/F-750/F-Super Duty Vehicles)
Motorcraft$37.694.8★2,744 rev
K&N Premium Oil Filter: 20 000 Mile Engine Protection with Wrench Off Nut: Compatible with Select 1994-2003 FORD (See Product Description For Select Models) HP-6001
K&N$18.934.6★477 rev
Newest
by launch date
Motorcraft Oil and Fuel Filter Replacement Kit - Includes FL1995A and FD4596 Filters - Compatible with 1998-2003 Ford Models with 7.3L V8 Powerstroke Diesel Engines
Motorcraft$82.660 rev
Motorcraft Engine Oil Filter- FL-1995-A (Replaces FL-1995) (6)
Motorcraft$161.70427 rev
FL1995 Oil filter Fits for 7.3L Powerstroke 1994-2003 Replacement FL1995/1995 Compatible with Super Duty 7.3L Powerstroke Diesel
SEGULER$15.0020 rev
FL1995 Oil filter Fits for 7.3L Powerstroke 1994-2003 Replacement FL1995/1995 Compatible with Super Duty 7.3L Powerstroke Diesel(Set of 3)
SEGULER$43.733 rev
B7039 PF7698 Service Filter Kit Fits Ford 7.3l Powerstroke 95-03 Super Duty F250 F350 F450 F550 Replaces FD4596 & FL1995
Generic$58.637 rev
Trending
90-day click momentumMotorcraft Oil and Fuel Filter Replacement Kit - Includes FL1995A and FD4596 Filters - Compatible with 1998-2003 Ford Models with 7.3L V8 Powerstroke Diesel Engines
Motorcraft$82.660.0★
WIX 51742 Oil Filter Replacement Built for Synthetic and High Mileage Oil - Compatible with Ford IHC Trucks with 6.9 Diesel Engine (83-93) 7.3L Diesel Engine (87-95)
Wix$16.504.6★
Motorcraft Engine Oil Filter- FL-1995-A (Replaces FL-1995) (6)
Motorcraft$161.704.7★
FL1995 Oil filter Fits for 7.3L Powerstroke 1994-2003 Replacement FL1995/1995 Compatible with Super Duty 7.3L Powerstroke Diesel(Set of 3)
SEGULER$43.735.0★
Motorcraft Engine Oil Filter- FL-1995 (OE Replacement Part for Select Years and Trims of Ford: E-350/E-450/E-550/Excursion/F-250/F-350/F-450/F-550/F-650/F-750/F-Super Duty Vehicles)
Motorcraft$37.694.8★
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — +15.4% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Direct fit”
“Great filter”
“Best price I could find, good filters,if you use these type filters on a 7.3 buy them here,”
“Good quality”
“Zero leaks”
“As advertised”
“USA made”
“Im sure it will be easy to install”
“Works great”
“Oil pressure right in the zone”
What buyers complain about
“Leaking filter”
“Also it is over an inch shorter than stock filter”
“Does not fit well”
“Junk”
“Filter nut had paint deluded”
“Shrinkage”
“Appears to be tough”
“Too much money for oil”
“When I got it out of the box there was an obnoxious amount of glue which was present inside the louvered core”