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6an fuel filter

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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 27Conversion 80Competition 30Returns 75Price range 85Avg price 95Brand share 12Review moat 89Quality gap 21

Avg price

Incredible$26.11

avg listing price — sweet spot $15–$100

Review moat

Great216.71

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.97–$49.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Returns

Great2.0%

return rate — above 6% kills the launch gate

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$70K

$70K/yr · 33K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

11

Top-5 brand share

95%

Open market

3%

  • EVIL ENERGY53%
  • Podavelle20%
  • CNRAQR12%
  • Medoon7%
  • Luney2%
  • LokoCar2%
  • Open — no brand owns it (2 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$7K15%$10K20%$14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 49 weeks — +2.0% search growth over the last 90 days.
1K600Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Always good quality for a little cheaper”

Filtration17%

“Great filter”

Value For Money11%

“excellent value”

Leak-Proof7%

“Quality was good no leakage, perfect fit and compatibility for my 55 Chevy truck”

Assembly/Installation6%

“The filter is easy to assemble/disassemble for cleaning or element changes”

Advertised Vs Actual Product5%

“As presented”

Efficiency4%

“Works well”

Fuel Efficiency3%

“Is it good quality fuel filter, it was easy to install at the petcock, looks a hell of a lot better than those plastic crappy ones, works great, there's been zero leaks and it was pretty cheap I will be buying again”

Mounting2%

“I like that this comes with the mount”

Design-Overall2%

“Nice design”

What buyers complain about

Leak-Proof29%

“Leaks”

Filtration26%

“The filter is not that great”

Quality-Overall9%

“The filter is not that great”

Size-Overall8%

“Its a very large size filter”

Jamming/Clogging7%

“clogs super quick in high flow applications”

Spray/Flow3%

“The flow arrow is the wrong way”

Defective Material/Parts3%

“Truck parts”

Adhesion/Stickiness2%

“Had on my build for a year before I inspected and like everyone else, the filter collapsed and the glue failed”

Top return reasons

Size-Overall46%
Filtration17%
Compatibility-Overall12%
Advertised Vs Actual Product4%
Leak-Proof3%
Defective Material/Parts3%
Value For Money3%
Functionality-Overall2%
Assembly/Installation2%
Fuel Efficiency2%