Skip to content

69j-13440-04-00 yamaha oil filter

Skip it36/100

a small market ($44K/yr) — 69j-13440-04-00 yamaha oil filter doesn't clear our bar today.

Market/yr

$44K

Growth (1y)

+177.3%

Products

9

Brands

6

was 7 a year ago

Sellers

37

Price range

$7.11–$80.91

Returns

0.9%

Rating

4.7★

36/100

Skip it

Scored 36/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
74
×0.30
Competition
9
×0.20
Quality gap
23
×0.10
Returns
93
×0.10

Demand

Weekly Amazon search volume, last 12 weeks — +177.3% year over year.
346173Apr '26May '26May '26May '26Jun '26Jun '26

Competition

62%Yamaha Motor
  • Yamaha Motor62%
  • Neomech13%
  • Deflife12%
  • LCGLY5%
  • LOCOPOW5%
  • Kanimp4%

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 37 sellers compete here.

Brands

6 falling

was 7 a year ago

Sellers

37

Top 5 brand share

96%

Product shelf

All 9 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration27%

“Great OEM filter”

Value For Money26%

“cheaper than getting it from a yamaha dealer”

Quality-Overall23%

“Good quality”

Advertised Vs Actual Product8%

“Did the job”

Size-Overall8%

“Perfect fit for my 2006 Yamaha F200TXR outboard engine”

Ease Of Use4%

“Very easy to use”

What buyers complain about

Material Quality17%

“Therefore, I have no confidence in the specifications or quality of materials used”

Advertised Vs Actual Product17%

“False Advertising”

Product Condition17%

“torn so it was an obvious returned item”

Size-Overall17%

“This filter is also about 1/2 shorter than the one I replaced”

Filtration17%

“This is the cheapest filter on Amazon with this part number”

Top return reasons

  • Size-Overall46%
  • Filtration17%
  • Advertised Vs Actual Product14%
  • Compatibility-Overall11%
  • Value For Money4%
  • Defective Material/Parts2%
  • Motor Issues2%
  • Leak-Proof1%
  • Product Condition1%
  • Quality-Overall1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.