696854 briggs and stratton oil filter
Worth a lookShows low returns (0.5%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Growth
Great+83.0%90-day search growth — must beat 0% to launch
Avg price
Great$17.51avg listing price — sweet spot $15–$100
Price range
Great$7.67–$38.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,656avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$85K$85K/yr · 43K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
39
Top-5 brand share
91%
Open market
2%
- Briggs & Stratton49%
- HOODELL17%
- Harbot10%
- Venseri8%
- Deflife8%
- RALBDX7%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Briggs & Stratton 696854 Pack of 2 Oil Filters
Briggs & Stratton$23.814.8★454 rev
HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter
HOODELL$7.674.7★909 rev
Harbot 492932 Oil Filter for Brigs and Straton 492932S 696854 695396 John Deere AM125424 GY20577 LG492932S Kawasaki 49065-7007 49065-0721 (Pack of 2)
Harbot$13.654.8★798 rev
792105 Air Filter Replacement 696854 492932S Oil Filter for BS 593435 593240 20hp 24hp 26hp 23hp Exntended Life Series D170 Z245 MIU11515 GY21057 Lawn Mower
Venseri$15.954.7★2,156 rev
696854 Oil Filter Replacement for Models 79589 92134GS 92134 and 695396
Deflife$8.524.9★39 rev
Newest
by launch date696854 Oil Filter Replacement for Models 79589 92134GS 92134 and 695396
Deflife$8.5239 rev
RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056
RALBDX$9.52329 rev
Briggs & Stratton 66 oz SAE 30 Oil Change Kit w/ 696854 Filter and Fuel Treatment
Briggs & Stratton$38.7661 rev
HOODELL 792105 Air Filter 696854 Oil Filter Kit Compatible with 407777 445877 Engine John Deere D170 Z425 Lawn Mower Replace MIU11515 Air Filter
HOODELL$14.465,629 rev
HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter
HOODELL$7.67909 rev
Trending
90-day click momentumBriggs & Stratton 66 oz SAE 30 Oil Change Kit w/ 696854 Filter and Fuel Treatment
Briggs & Stratton$38.764.7★
HOODELL 792105 Air Filter 696854 Oil Filter Kit Compatible with 407777 445877 Engine John Deere D170 Z425 Lawn Mower Replace MIU11515 Air Filter
HOODELL$14.464.7★
HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter
HOODELL$7.674.7★
Briggs & Stratton OEM 696854 696854-3 Oil Filters (3 Pack) 21R802-0029-F1 21R802-0030-F1 21R802-0050-G1 21R802-0052-G1 21R806-0031-F1 21R806-0038-F1 21R806-0047-F1 21R806-0057-F1 21R806-0063-G1
Briggs & Stratton$32.624.7★
RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056
RALBDX$9.524.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +83.0% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 9.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Good quality”
“Worth the buy”
“As advertised”
“Great Filter For What I Needed It for”
“Parts”
“No leaks”
“Works well”
“Simple and easy”
“Easy to install”
What buyers complain about
“I will look for a longer filter as the short filter is almost impossible to remove”
“A hairline crack which leaked gasoline”
“was shorter than one on the mower”
“Spark plugs no good”
“0 how about this every year for my lawn mower it's very good except the spark plugs you really don't work”
“Also the filter metal is so thin the strap or plier type tools crush the filter”
“Only small letdown is the price feels a bit high for something this simple”
“difficult to remove”
“I see a LOT of glue again at the bottom, substantially more than needed, which risks breaking off and clogging things”
“Not OEM quality”