68157291aa

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Soft demand (-35.9% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 6% kills the launch gate

Avg price

Great$60.06

avg listing price — sweet spot $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$14.00–$129.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good671.35

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$232K

$232K/yr · 53K searches

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-35.9%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

82%

Open market

13%

Mopar55%
Doc's Diesel8%
Doc's Auto Parts7%
BZANPAR6%
RARAYC5%
ATRACYPART5%
Open — no brand owns it (4 brands, 13%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mopar Genuine OEM Filters Bundle Dodge Ram 6.7L Cummins Diesel Filter set; Fuel/Water Separator Filter Kit Fuel Filter & Engine Oil Filter. Fits 2013-2019 Ram 2500 and 3500

Mopar$127.744.4★462 rev

Fuel Filters 68157291AA and 68436631AA for a 2019-2024 Ram Truck 6.7L Cummins Diesel

Mopar$117.294.7★711 rev

Mopar - Fuel Filter 68157291AA

Mopar$63.604.6★831 rev

Mopar Genuine OEM Filters Bundle Dodge Ram 6.7L Cummins Diesel Filter set; Fuel/Water Separator Filter Kit Fuel Filter & Engine Oil Filter. Fits 2020-2024 Ram 2500 and 3500

Mopar$129.554.8★135 rev

Docs Diesel Fuel/Water Separator DGF430+DGF401 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2019-2024 | Replaces 68157291AA 68436631AA

Doc's Diesel$77.874.7★592 rev

Newest

by launch date

RARAYC 6.7L Cummins Fuel Filter Kit for 2019-2024 Ram Turbo Diesel Engines 68157291AA 68436631AA and Oil Filter 5083285AA Air filter 43034051AB Cabin Air Fitler 68406048AA

RARAYC$69.97139 rev

1y ago

BZANPAR Fuel Filters for Ram 2500 3500 4500 5500 6.7 Cummins Diesel Fuel Filter for 2019 2020 2021 2022 2023 2024 Dodge Ram 6.7 Diesel Fuel Filter Water Separator Set Replace 68157291AA 68436631AA

BZANPAR$28.91133 rev

2y ago

BZANPAR Fuel Filters for Ram 2500 3500 4500 5500 6.7 Cummins Diesel Fuel Filter for 2013 2014 2015 2016 2017 2018 Dodge Ram 6.7 Diesel Fuel Filter Water Separator Set Replace 68157291AA 68197867AA

BZANPAR$29.93125 rev

2y ago

(Upgrade) 6.7L Cummins Fuel Filter Water Separator set for 2019 2020 2021 2022 2023 2024 Ram Turbo Diesel Engines 68157291AA and 68436631AA

RARAYC$34.75660 rev

2y ago

Docs Diesel Filter Set DGF410+DGF401+D5335 | Compatible with RAM 6.7L Cummins 2500 3500 4500 5500 2013-2018 | Replaces 68197867AA 68157291AA 05083285AA

Doc's Auto Parts$91.1181 rev

3y ago

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.

Peak months: Feb, Oct · busiest ÷ quietest = 3.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration22%

“Great quality filter for a reasonable price”

Value For Money22%

“Great value”

Size-Overall20%

“Fit perfect”

Quality-Overall13%

“The build quality feels solid”

Advertised Vs Actual Product8%

“As advertised”

Assembly/Installation4%

“I had no issues installing the filter”

Fuel Efficiency2%

“Perfect Fit and Reliable Fuel Filtration”

Efficiency1%

“truck runs fine”

Durability1%

“The filters seem to hold up”

Ease Of Use0%

“Very convenient”

What buyers complain about

Filtration38%

“BAD FILTERS”

Quality-Overall16%

“Poor Quality Control”

Fuel Efficiency8%

“did not allow fuel to the motor”

Functionality-Overall6%

“Doesn't work or fit properly”

Value For Money5%

“expensive”

Compatibility-Overall3%

“Does not fit 2024 ram 6.7”

Size-Overall3%

“Cabin air filter doesn't fit”

Defective Material/Parts2%

“on diesel engine its major issue”

Assembly/Installation2%

“Can not install”

Metal Quality2%

“Not the metal canister that my truck required”

Top return reasons

Filtration33%

Size-Overall15%

Compatibility-Overall13%

Advertised Vs Actual Product12%

Defective Material/Parts10%

Value For Money7%

Functionality-Overall3%

Quality-Overall2%

Fuel Efficiency1%

Leak-Proof1%

68157291aa

Competition

Product shelf

Top sellers

Newest

Trending

Demand & seasonality

Reviews

What buyers love

What buyers complain about

Top return reasons