6.7 powerstroke oil filter
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$50.41avg listing price — sweet spot $15–$100
Review moat
Good846.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Price range
Okay$14.46–$274.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$65K$65K/yr · 26K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
92
Top-5 brand share
87%
Open market
10%
- Motorcraft46%
- Doc's Auto Parts17%
- Pacific Performance Engineering14%
- Wix5%
- KOROP5%
- K&N3%
- Open — no brand owns it (4 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Motorcraft Engine Oil Filter- FL-2124-S (Replaces FL-2051-S/FL-2051) (OE Replacement for Ford: (Super Duty: 11-26 F-250/F-350/F-450 11-25 F-550 21-25 F-600) and (16-19 & 21-26 F-650/F-750) Vehicles)
Motorcraft$24.514.7★1,637 rev
Docs Diesel Oil Filter D6128 | Compatible with Ford 6.7L Powerstroke F250 F350 F450 F550 2011+ Ford 6.7L Powerstroke F650 F750 2017+ | Replaces FL2051
Doc's Auto Parts$15.714.5★400 rev
Pacific Performance Engineering Premium High-Efficiency Engine Oil Filter compatible with 2011-2024 Ford Superduty 6.7L Power Stroke
Pacific Performance Engineering$38.544.7★76 rev
Motorcraft - Oil Filter (FL2051S)
Motorcraft$31.154.8★6,497 rev
WIX 57151XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Ford F-Series Super Duty PU w/ 6.7L diesel (11-14)
Wix$25.454.7★415 rev
Newest
by launch date
6.7 Powerstroke Oil Filter Compatible with 2011-2025 Ford F250 F350 F450 F550 F650 F750 6.7L Diesel Engine Replaces FL2124S FL2051
KOROP$14.4639 rev
Pacific Performance Engineering Premium High-Efficiency Engine Oil Filter compatible with 2011-2024 Ford Superduty 6.7L Power Stroke
Pacific Performance Engineering$38.5476 rev
Oil Filter Compatible with 2011-2024 Ford F250 F350 F450 F550 F650 F750 6.7L Powerstroke Diesel Engine Replacement for FL2124S FL2051S BC3Q-6714-CA BC3Z-6731-B
KCGLOBAL$15.4957 rev
6.7 Powerstroke Oil Filter Compatible with 2011-2025 Ford F250 F350 F450 F550 F650 F750 6.7L Diesel Engine Replaces FL2124S FL2051S BC3Z-6731-B B7379 57151
ZIMGLOBAL$14.5918 rev
FL2124S Oil filter FD4625 Fuel Filter FA1927 Air Filter Fits for 2017-2019 Ford F250 F350 F450 F550 Super Duty 6.7L V8 Replaces FD-4624 FL2051S BC3Z-6731-B FA-1927 HC3Z-9601-A
wzyufon$68.4310 rev
Trending
90-day click momentumFL2124S Oil filter FD4625 Fuel Filter FA1927 Air Filter Fits for 2017-2019 Ford F250 F350 F450 F550 Super Duty 6.7L V8 Replaces FD-4624 FL2051S BC3Z-6731-B FA-1927 HC3Z-9601-A
wzyufon$68.434.1★
Motorcraft - Oil Filter (FL2051S)
Motorcraft$31.154.8★
6.7 Powerstroke Oil Filter Compatible with 2011-2025 Ford F250 F350 F450 F550 F650 F750 6.7L Diesel Engine Replaces FL2124S FL2051
KOROP$14.464.3★
Pacific Performance Engineering Premium High-Efficiency Engine Oil Filter compatible with 2011-2024 Ford Superduty 6.7L Power Stroke
Pacific Performance Engineering$38.544.7★
6.7 Powerstroke Oil Filter Compatible with 2011-2025 Ford F250 F350 F450 F550 F650 F750 6.7L Diesel Engine Replaces FL2124S FL2051S BC3Z-6731-B B7379 57151
ZIMGLOBAL$14.593.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent filter,”
“Seems to be good quality filter - good fit”
“Fit ok”
“Good price”
“Easy installation”
“Works as advertised”
“The rubber gasket didn't leak/drip at all”
“Docs Diesel Great Company With many quality products”
“Durability was good”
“About 3000 miles so far seems to function beautifully”
What buyers complain about
“Almost cost me a 10k engine for a cheap filter”
“cant stop it from leaking”
“Trash”
“it didn't fit”
“Cheap”
“Piece of S*** Product failed within first 30 seconds of starting truck after install”
“Do not use”
“when screwing it seemed it wasn't screwing properly”
“blew out the side”
“Used”