5.3 oil filter
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 6% kills the launch gate
Avg price
Great$21.92avg listing price — sweet spot $15–$100
Growth
Great+80.3%90-day search growth — must beat 0% to launch
Price range
Great$4.41–$105.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good986.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$332K$332K/yr · 419K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
110
Top-5 brand share
93%
Open market
5%
- ACDelco61%
- Wix17%
- Jaxivo6%
- Struggling5%
- Purolator4%
- Myreko2%
- Open — no brand owns it (4 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ACDelco GM Original Equipment PF63 (12735811) Engine Oil Filter
ACDelco$8.334.7★5,075 rev
ACDelco PF63F Oil Filter
ACDelco$14.394.5★350 rev
ACDelco GM Original Equipment PF2232 (12691158) Engine Oil Filter
ACDelco$8.394.7★5,807 rev
ACDelco PF63 Oil Filter GM Original Equipment (6 Pack)
ACDelco$47.594.6★208 rev
ACDelco GM Original Equipment PF63F (12737081) Oil Filter
ACDelco$11.485.0★2 rev
Newest
by launch date
ACDelco Silver PF63A (19363567) Engine Oil Filter
ACDelco$12.662 rev
PF63 Engine Oil Filter Compatiable with Ford F150 Explorer Transit Chevy Silverado Equinox Tahoe Suburban GMC Sierra Yukon Cadillac Escalade Replaces PF63E PF63F (1 PCS)
Kefly$9.2023 rev
3PCS PF63 Premium Engine Oil Filter For Ford 2011-2025 F-150 2014-2015 F-250/F-350/F-450 2011-2024 Mustang;For 2014-2023 Chevy Silverado; For 2022-2023 Chevy Camaro
SEGULER$22.994 rev
Struggling 2pcs PF63 PF63F Engine Oil Filter For Ford F-150 F-250 F-350 F450 V8 V6 Replaces FL500SB12 AA5Z6714A 12707246 12731742 ZZC423802 PSL542 Baldwin B7449
Struggling$14.035 rev
ACDelco GM Original Equipment PF63F (12737081) Oil Filter
ACDelco$11.482 rev
Trending
90-day click momentumACDelco Silver PF63A (19363567) Engine Oil Filter
ACDelco$12.661.0★
3PCS PF63 Premium Engine Oil Filter For Ford 2011-2025 F-150 2014-2015 F-250/F-350/F-450 2011-2024 Mustang;For 2014-2023 Chevy Silverado; For 2022-2023 Chevy Camaro
SEGULER$22.994.3★
Jaxivo PF63 Engine Oil Filters for F-150/Explorer/Mustang 2011-2024 Chevy Silverado Enclave 2011-2024 Acadia Savana Sierra Yukon XL Cadil-lac ATS CT4 CT5/XT6 CT6 CTS Escalade ESV SRX XT5 XTS 3PCS
Jaxivo$28.314.8★
Jaxivo PF63 Engine Oil Filters for F-150/Explorer/Mustang 2011-2024 Chevy Silverado Enclave 2011-2024 Acadia Savana Sierra Yukon XL Cadil-lac ATS CT4 CT5/XT6 CT6 CTS Escalade ESV SRX XT5 XTS 1PC
Jaxivo$10.304.1★
Struggling 2pcs PF63 PF63F Engine Oil Filter For Ford F-150 F-250 F-350 F450 V8 V6 Replaces FL500SB12 AA5Z6714A 12707246 12731742 ZZC423802 PSL542 Baldwin B7449
Struggling$14.034.1★
Demand
Weekly Amazon search volume, last 31 weeks — +80.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great filter”
“Fits fine”
“Best value”
“the build quality is exceptional”
“As advertised”
“keeps my vehicles running extremely well”
“Easy Install”
“O E M product American made”
“The filter will do the job the oil pressure was right on”
“Inside the design is different from other brands that's the reason it's more efficient”
What buyers complain about
“Useless filters”
“Didn't fit my vehicle”
“Bad quality control”
“Not even remotely close to what I need or fits my vehicle even though it said it did”
“They leak”
“False information”
“Used item”
“Threads had metal shavings on them do not use”
“Verry cheap”
“In short, flaking paint can be seen on the body of the filter inside the gasket which seems like it could easily flake further and get into my oil”