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4runner sun shade

Skip it47/100

a small market ($137K/yr) — 4runner sun shade doesn't clear our bar today.

Market/yr

$137K

Growth (1y)

+191.6%

Products

22

Brands

18

was 22 a year ago

Sellers

20

Price range

$12.04–$53.87

Returns

2.6%

Rating

4.4★

47/100

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Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
7
×0.30
Growth
76
×0.30
Competition
45
×0.20
Quality gap
54
×0.10
Returns
79
×0.10

Demand

Weekly Amazon search volume, last 103 weeks — +191.6% year over year.
4K2KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.7×

Competition

28%EcoNour
  • EcoNour28%
  • KUST20%
  • ZOIBV9%
  • Autotech Park7%
  • Nmoiss4%
  • KOCZIL4%
  • Other (12 brands)28%

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them. 18 brands and 20 sellers compete here.

Brands

18 falling

was 22 a year ago

Sellers

20

Top 5 brand share

68%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 22 tracked products in this niche.

EcoNour Windshield Sunshade for Toyota 4Runner 2010-2023 2024 2025 2026 SR5 Trail TRD (Off-Road Premium Pro) Limited Front Window Sun Shade Cover UV Heat Blocker & Protector Car Accessories

EcoNour Windshield Sunshade for Toyota 4Runner 2010-2023 2024 2025 2026 SR5 Trail TRD (Off-Road Premium Pro) Limited Front Window Sun Shade Cover UV Heat Blocker & Protector Car Accessories

EcoNour

$19.214.4★121,611 reviews

KUST Windshield Sun Shade Custom Fit for Toyota 4Runner 2010-2024 2025 2026 Accessories 4 Layers Sunshade Foldable Sun Protector Block UV Rays Keep Car Cooler

KUST Windshield Sun Shade Custom Fit for Toyota 4Runner 2010-2024 2025 2026 Accessories 4 Layers Sunshade Foldable Sun Protector Block UV Rays Keep Car Cooler

KUST

$18.674.5★29,321 reviews

for Toyota 4Runner 2010-2024 2025 2026 Sun Shade Sunshade Windshield Cover - 4 Layers Front Window Shade for 4-Runner Custom Fit Sun Visor - 240T Retractable Shade Blocks UV Rays Car Accessories

for Toyota 4Runner 2010-2024 2025 2026 Sun Shade Sunshade Windshield Cover - 4 Layers Front Window Shade for 4-Runner Custom Fit Sun Visor - 240T Retractable Shade Blocks UV Rays Car Accessories

ZOIBV

$18.534.5★5,280 reviews

Nmoiss Windshield Sun Shade Umbrella Custom Fit for Toyota 4Runner 2010-2026 Accessories [Vinyl Coating Heat Shield] Protect Car from Sun Rays & Heat Damage Keep Cool and Protect Interior

Nmoiss Windshield Sun Shade Umbrella Custom Fit for Toyota 4Runner 2010-2026 Accessories [Vinyl Coating Heat Shield] Protect Car from Sun Rays & Heat Damage Keep Cool and Protect Interior

Nmoiss

$37.484.0★297 reviews

Autotech Park Foldable Sunshade Compatible with 2010-2024 Toyota 4runner SUV Custom-fit Windshield Sun Shade

Autotech Park Foldable Sunshade Compatible with 2010-2024 Toyota 4runner SUV Custom-fit Windshield Sun Shade

Autotech Park

$48.534.7★152 reviews

KOCZIL Car Window Shades for 2011-2023 4Runner - Rear Side Window Sun Shade for Baby Breathable Mesh Car Privacy Window Covers UV Protection & Heat Insulation for Road Trips Napping Camping (2 PCS)

KOCZIL Car Window Shades for 2011-2023 4Runner - Rear Side Window Sun Shade for Baby Breathable Mesh Car Privacy Window Covers UV Protection & Heat Insulation for Road Trips Napping Camping (2 PCS)

KOCZIL

$30.384.3★180 reviews

Canvcle Window Shades for 5th Gen Toyota 4Runner 2010-2024 Accessories Windshield Sun Shade Side Rear Window Covers Sunshade Full Set Sun Visor Privacy Protection Camping Keep Vehicle Cool Black 8PCS

Canvcle Window Shades for 5th Gen Toyota 4Runner 2010-2024 Accessories Windshield Sun Shade Side Rear Window Covers Sunshade Full Set Sun Visor Privacy Protection Camping Keep Vehicle Cool Black 8PCS

Canvcle

$53.874.3★4,434 reviews

Windshield Sun Shade for Toyota 4Runner 2010-2024 2025 2026 Custom Fit Sun Shield with Mirror CutOut Blocks Heat & UV Foldable with Storage Pouch - Toyota 4Runner Windshield Sunshade

Windshield Sun Shade for Toyota 4Runner 2010-2024 2025 2026 Custom Fit Sun Shield with Mirror CutOut Blocks Heat & UV Foldable with Storage Pouch - Toyota 4Runner Windshield Sunshade

Autopect

$19.774.6★399 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall38%

“Direct fit”

Quality-Overall13%

“Great quality”

Sun Shade/Wind Shield8%

“Good sunshades”

Ease Of Use6%

“Ease of use”

Weight Light4%

“Light weight and easy setup and storage very satisfied”

Value For Money4%

“Great affordable option”

Assembly/Installation3%

“Easy installation”

Compactness3%

“Very easy to use, very compact”

Coolant2%

“Less time to cool down”

Efficiency2%

“Works great”

What buyers complain about

Size-Overall23%

“it was too big”

Quality-Overall14%

“Not good quality”

Thickness8%

“The material it's made of needs to be thicker”

Advertised Vs Actual Product6%

“Doesnt fit as advertised”

Sun Protection6%

“Bad sun shade for car”

Compatibility-Overall4%

“Doesn't fully fit Toyota 4 Runner as advertised”

Value For Money3%

“Not worth the money”

Width2%

“Too short width-wise”

Flatness2%
Material Quality2%

“Even if I received the correct product, the plastic tabs provided feel cheap and brittle”

Top return reasons

  • Size-Overall33%
  • Windshield Issues26%
  • Sun Protection7%
  • Compatibility-Overall6%
  • Advertised Vs Actual Product4%
  • Value For Money3%
  • Quality-Overall3%
  • Thin2%
  • Material Quality2%
  • Functionality-Overall2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.