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54

35x12.50r18

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($149.83–$937.42) keeps it on the watch list.

Market size 51Growth 22Conversion 4Competition 83Returns 99Price range 0Avg price 23Brand share 92Review moat 94Quality gap 53

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Review moat

Great118.98

avg incumbent reviews — the moat a new listing must climb

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$292K

$292K/yr · 285K searches

Avg price

Bad$353.09

avg listing price — sweet spot $15–$100

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad$149.83–$937.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

45

Top-5 brand share

43%

Open market

51%

  • Accelera14%
  • Atturo10%
  • ATLANDER8%
  • Nitto6%
  • VENOM POWER6%
  • Aplus5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6K4%$12K6%$18K8%$23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 56 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -5.1% search growth over the last 90 days.
6K4KHoliday '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality33%

“I love these tires”

Quality-Overall24%

“The ride quality is exceptional”

Value For Money15%

“Good price”

Friction7%

“Good traction”

Tread Pattern Pitch4%

“Look good, tread is not overly aggressive, put them on a 2017 Wrangler”

Size-Overall3%

“they fit perfect on my Tahoe z71”

Ease Of Use2%

“Quick wear”

Product Condition2%

“A day early,brand new as described, very nice,will be ordering more from seller”

Functionality-Overall2%

“Rides perfect”

Durability1%

“last pretty well”

What buyers complain about

Quality-Overall21%

“Quality was bad”

Maintenance And Repair14%

“I 100% need to replace these tires already”

Durability14%

“Ok. Dont last very long”

Advertised Vs Actual Product12%

“The photos on line do not do it justice”

Weight Heavy7%

“They are heavy to lift on the truck”

Tread Pattern Pitch7%

“And the tread wore out way too quick”

Size-Overall5%

“These tires are massive”

Top return reasons

Size-Overall89%
Compatibility-Overall6%
Advertised Vs Actual Product4%
Pressure1%