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35x12.50r17

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Prices mostly outside the sweet spot ($175.34–$1043.94) — this niche doesn't clear our bar today.

Market size 32Growth 22Conversion 1Competition 76Returns 99Price range 0Avg price 19Brand share 84Review moat 88Quality gap 24

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Review moat

Great249.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Market size

Okay$146K

$146K/yr · 390K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Avg price

Bad$375.73

avg listing price — sweet spot $15–$100

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad$175.34–$1043.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

66

Top-5 brand share

51%

Open market

44%

  • Accelera17%
  • ATLANDER15%
  • VENOM POWER8%
  • Aplus7%
  • BFGoodrich5%
  • Mudder Trucker5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$18K16%$23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 40 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
9K7KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money30%

“Affordable tire”

Quality-Overall25%

“Decent quality”

Wheel Quality24%

“These tires seems to be durable”

Size-Overall8%

“It fits perfectly underneath in the stock location”

Friction4%

“Fast shipping great price good traction in mud”

Advertised Vs Actual Product3%

“Just as ordered”

Durability2%

“Durability”

Tread Pattern Pitch1%

“Tread pattern is nice for an AT”

What buyers complain about

Quality-Overall33%

“Garbage junk”

Strength17%

“still look chunky”

Size-Overall11%

“These are every bit as big as the 35's that came off”

Value For Money8%

“just slightly up'd on price since my friend could get them whole sale”

Top return reasons

Size-Overall76%
Compatibility-Overall8%
Value For Money6%
Thickness6%
Advertised Vs Actual Product3%