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305 45 22 tires

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Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 14Growth 38Conversion 5Competition 64Returns 98Price range 12Avg price 39Brand share 70Review moat 87Quality gap 37

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Review moat

Great263.42

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$248.10

avg listing price — sweet spot $15–$100

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$57K

$57K/yr · 57K searches

Price range

Bad$21.84–$655.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 flat

Sellers

33

Top-5 brand share

63%

Open market

30%

  • Fullway30%
  • VENOM POWER10%
  • Aplus8%
  • Accelera8%
  • Rolling Big Power7%
  • Nitto7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$11K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.
1K750Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money32%

“Pretty good value for what they are considering”

Wheel Quality30%

“Tires are amazing”

Quality-Overall14%

“Im very impressed with these tires”

Advertised Vs Actual Product7%

“Just like you can see in the pictures”

Grip7%

“with good grip”

Size-Overall5%

“They fit fairly well”

Durability4%

“Pretty durable tires”

Tread Pattern Pitch2%

“Good traction”

What buyers complain about

Ease Of Use50%

“he wanted to make it difficult for me”

Material Quality25%

“Awful material”

Quality-Overall25%

“Cheap looking”

Top return reasons

Size-Overall64%
Color16%
Compatibility-Overall5%
Durability5%
Value For Money4%
Quality-Overall4%
Advertised Vs Actual Product2%