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Prices mostly outside the sweet spot ($111.85–$651.65) — this niche doesn't clear our bar today.

Market size 28Growth 27Conversion 15Competition 64Returns 99Price range 0Avg price 42Brand share 73Review moat 90Quality gap 28

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Review moat

Great206

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$225.94

avg listing price — sweet spot $15–$100

Market size

Okay$123K

$123K/yr · 45K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Price range

Bad$111.85–$651.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

29

Top-5 brand share

61%

Open market

34%

  • Fullway32%
  • Aplus12%
  • Nitto7%
  • zenna6%
  • Forceum5%
  • Lexani4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$12K15%$18K20%$25K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 28 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +1.9% search growth over the last 90 days.
1K600Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Good tires”

Value For Money20%

“Good price”

Size-Overall18%

“Fits good”

Wheel Quality15%

“Rides well”

Tread Pattern Pitch5%

“Love them nice deep not overly aggressive tread”

Product Condition3%

“Tires are new just like described”

Durability3%

“Theyll last a long time”

Correct Contents3%

“I was surprised they arrived all 4 tires”

Advertised Vs Actual Product3%

“as described”

What buyers complain about

Friction100%

“They do terrible in the rain and snow, with traction being a constant issue”

Top return reasons

Size-Overall81%
Value For Money8%
Advertised Vs Actual Product6%
Functionality-Overall3%
Assembly/Installation3%