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305 35 24 tires

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Prices mostly outside the sweet spot ($119.66–$668.20) — this niche doesn't clear our bar today.

Market size 29Growth 29Conversion 9Competition 60Returns 99Price range 0Avg price 37Brand share 49Review moat 69Quality gap 23

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Review moat

Good754.35

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Avg price

Okay$259.94

avg listing price — sweet spot $15–$100

Market size

Okay$128K

$128K/yr · 67K searches

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad$119.66–$668.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

26

Top-5 brand share

76%

Open market

20%

  • Fullway52%
  • Delinte6%
  • Rolling Big Power6%
  • Aplus6%
  • zenna5%
  • Arisun5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$10K12%$15K16%$21K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +3.5% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality36%

“Great tires”

Quality-Overall24%

“Good quality tires”

Value For Money20%

“Great tire for the price”

Size-Overall10%

“Perfect fit”

Durability7%

“Very good quality and very durable”

Tread Pattern Pitch4%

“Tread looks nice and chunky”

What buyers complain about

Durability50%

“Tires didn't last”

Quality-Overall50%

“tires just wasn't great quality”

Top return reasons

Size-Overall63%
Advertised Vs Actual Product15%
Product Condition14%
Assembly/Installation3%
Value For Money3%
Quality-Overall3%