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305/35/20

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Prices mostly outside the sweet spot ($121.15–$570.61) — this niche doesn't clear our bar today.

Market size 37Growth 30Conversion 17Competition 58Returns 98Price range 0Avg price 35Brand share 65Review moat 71Quality gap 33

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Review moat

Good674.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$182K

$182K/yr · 49K searches

Avg price

Okay$270.88

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$121.15–$570.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

52

Top-5 brand share

66%

Open market

28%

  • Atturo25%
  • Aplus11%
  • Fullway11%
  • Lexani10%
  • Westlake9%
  • Arroyo6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$18K15%$27K20%$36K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +3.8% search growth over the last 90 days.
1K750Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Good tires”

Value For Money24%

“Good bang for your buck”

Wheel Quality18%

“I love these tires”

Grip13%

“Satis-traction”

Friction5%

“Good traction”

Tread Pattern Pitch5%

“I really like the tread pattern”

Size-Overall5%

“fit good look ok”

What buyers complain about

Advertised Vs Actual Product100%

“Misleading”

Top return reasons

Size-Overall77%
Compatibility-Overall10%
Product Condition8%
Assembly/Installation5%
Thickness3%