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305 30 26 tires

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Prices mostly outside the sweet spot ($141.30–$714.27) — this niche doesn't clear our bar today.

Market size 30Growth 55Conversion 11Competition 38Returns 99Price range 0Avg price 32Brand share 34Review moat 93Quality gap 50

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Great139.76

avg incumbent reviews — the moat a new listing must climb

Growth

Good+28.1%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Avg price

Okay$293.14

avg listing price — sweet spot $15–$100

Market size

Okay$136K

$136K/yr · 51K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$141.30–$714.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

20

Top-5 brand share

85%

Open market

11%

  • Lexani37%
  • Landspider22%
  • DCENTI WHEELS15%
  • zenna6%
  • Lionhart5%
  • Atturo5%
  • Open — no brand owns it (5 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$14K20%$27K30%$41K40%$54K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +28.1% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“affordable”

Wheel Quality18%

“Great Tires”

Quality-Overall15%

“Good tire”

Advertised Vs Actual Product10%

“I got exactly what I ordered”

Size-Overall10%

“Yes perfect fit”

Design-Overall10%

“My customer loved the tread design and the ride”

Durability10%

“Was good while it lasted”

Ease Of Use3%

“Easy, fast and affordable”

Top return reasons

Size-Overall89%
Functionality-Overall6%
Value For Money3%
Compatibility-Overall3%