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64

3/8 fuel filter

Worth a look

Shows searches that convert (10.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 61Conversion 87Competition 46Returns 84Price range 77Avg price 75Brand share 71Review moat 79Quality gap 77

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 6% kills the launch gate

Review moat

Great425.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$6.28–$45.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.01

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Growth

Good+36.9%

90-day search growth — must beat 0% to launch

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$145K

$145K/yr · 96K searches

Competition

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

53

Top-5 brand share

63%

Open market

32%

  • Wix27%
  • Deflife12%
  • The Revenant12%
  • K&N7%
  • Riyhch5%
  • EVIL ENERGY5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$17K16%$23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +36.9% search growth over the last 90 days.
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration23%

“Nice filters for the price”

Quality-Overall19%

“Good quality”

Value For Money10%

“Worth the money”

Advertised Vs Actual Product9%

“Works as advertised”

Size-Overall9%

“Fit well”

Fuel Efficiency7%

“Fuel flow seems adequate”

Assembly/Installation4%

“Easy install”

Leak-Proof2%

“Didnt leak,”

Efficiency2%

“Good functioning”

Design-Overall2%

“Nicely constructed”

What buyers complain about

Filtration18%

“In turn there is zero filtration”

Quality-Overall11%

“Quality control is lacking”

Durability11%

“Falling apart”

Size-Overall10%

“sent clamps that were to small”

Leak-Proof10%

“they leak”

Fuel Efficiency8%

“Make sure you double check your measurements this is a tiny fuel filter not for my motorhome”

Advertised Vs Actual Product3%

“Absolutely NOT as advertised”

Rusts/Corrodes2%

“Caught rust”

Rubber Quality2%

“Maybe the quality of rubber was low”

Pressure1%

“so I don't know how bad the pressure side would have leaked at 6 psi”

Top return reasons

Size-Overall70%
Filtration10%
Compatibility-Overall6%
Advertised Vs Actual Product3%
Leak-Proof2%
Functionality-Overall1%
Assembly/Installation1%
Fuel Efficiency1%
Defective Material/Parts1%
Material Quality1%