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295/50/15

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Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 20Growth 51Conversion 4Competition 41Returns 100Price range 10Avg price 46Brand share 36Review moat 64Quality gap 21

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Good935.96

avg incumbent reviews — the moat a new listing must climb

Growth

Good+21.0%

90-day search growth — must beat 0% to launch

Avg price

Okay$203.86

avg listing price — sweet spot $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$80K

$80K/yr · 123K searches

Price range

Bad$37.37–$639.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

79

Top-5 brand share

84%

Open market

12%

  • VENOM POWER23%
  • Cooper21%
  • HANKOOK20%
  • GRIPMAX14%
  • MICKEY THOMPSON6%
  • BFGoodrich4%
  • Open — no brand owns it (7 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$10K16%$13K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality31%

“They look awesome on the wheels”

Value For Money25%

“Great tire for the price”

Quality-Overall16%

“The quality of the cooper cobra tires are the best value for money”

Size-Overall12%

“Fit perfect”

Advertised Vs Actual Product6%

“Just what I ordered”

Durability3%

“they are holding up good so far”

Grip2%

“Good grip”

Friction2%

“Very aggressive traction”

Product Condition1%

“they were new”

What buyers complain about

Quality-Overall33%

“Complete junk and dangerous”

Pressure17%

“latter that same day the tire pressure went low”

Flammable17%

“Smoke like theyre on fire”

Advertised Vs Actual Product17%

“you can't see it in the photo”

Assembly/Installation6%

“though the installers did have a little problem mounting them”

Top return reasons

Size-Overall74%
Advertised Vs Actual Product7%
Compatibility-Overall6%
Value For Money5%
Functionality-Overall2%
Product Condition2%
Assembly/Installation1%
Quality-Overall1%
Weight Heavy1%