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51

285 45 22 tires

Worth a look

Shows low returns (0.3%), but weak search conversion (0.4%) keeps it on the watch list.

Market size 53Growth 34Conversion 5Competition 65Returns 99Price range 12Avg price 38Brand share 72Review moat 73Quality gap 47

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Review moat

Good583.05

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Good$342K

$342K/yr · 332K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$251.41

avg listing price — sweet spot $15–$100

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Price range

Bad$25.09–$655.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

39

Top-5 brand share

62%

Open market

34%

  • Fullway24%
  • Goodyear15%
  • DCENTI WHEELS9%
  • Arroyo9%
  • Rolling Big Power5%
  • WESTLAKE4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$14K8%$27K12%$41K16%$55K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 37 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
8K6KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality32%

“Great tires”

Quality-Overall32%

“they looked great mounted”

Value For Money22%

“Good price”

Size-Overall5%

“Fit perfect”

Advertised Vs Actual Product2%

“as described”

Fuel Efficiency2%

“Overall very impressive for economy tire”

Tread Pattern Pitch2%

“Decent looking tread”

Grip1%

“Holding up very good, handling is great in wet and hot weather”

Friction1%

“They seem to have excellent dry traction”

What buyers complain about

Durability33%

“Two of them blew out within six weeks”

Maintenance And Repair33%

“Less than 5000 miles had to replace”

Quality-Overall33%

“Junk”

Top return reasons

Size-Overall63%
Advertised Vs Actual Product12%
Compatibility-Overall9%
Value For Money5%
Weight Heavy3%
Functionality-Overall3%
Product Condition2%
Quality-Overall1%
Maintenance And Repair1%