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54

275/70r18

Worth a look

Shows low returns (0.3%), but weak search conversion (0.4%) keeps it on the watch list.

Market size 62Growth 24Conversion 5Competition 86Returns 99Price range 10Avg price 25Brand share 88Review moat 93Quality gap 24

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Review moat

Great144.55

avg incumbent reviews — the moat a new listing must climb

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Market size

Good$542K

$542K/yr · 445K searches

Avg price

Okay$338.26

avg listing price — sweet spot $15–$100

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$12.80–$880.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

53

Top-5 brand share

47%

Open market

48%

  • Evoluxx11%
  • Thunderer10%
  • Mastertrack9%
  • Goodyear9%
  • TRAVELSTAR7%
  • Finalist5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$16K6%$33K9%$49K12%$65K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 64 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality30%

“Great tires”

Value For Money25%

“Great tires for the money”

Quality-Overall16%

“Just as good as the big brand names”

Durability9%

“Long lasting”

Friction4%

“Good traction”

Size-Overall3%

“Great fit and so far so good”

Tread Pattern Pitch3%

“have plenty of tread depth remaining”

Functionality-Overall2%

“Rides perfect”

Weight Heavy2%

“You can tell it's well made because it is very heavy”

Advertised Vs Actual Product2%

“Better than I expected”

What buyers complain about

Quality-Overall21%

“Worst tires I've ever owned”

Weight Heavy17%

“Tire shop said they were not heavy duty for my van”

Durability17%

“Not even lasted a month”

Product Condition8%

“Old tire”

Size-Overall8%

“Small”

Value For Money8%

“Not worth it”

Color8%

“These stars look like theyre brown instead of black”

Friction4%

“Horrible wet traction”

Advertised Vs Actual Product4%

“Said it would fit my E150 but Tire shop said they were not heavy duty for my van”

Top return reasons

Size-Overall73%
Advertised Vs Actual Product10%
Value For Money10%
Compatibility-Overall2%
Color2%
Tread Pattern Pitch1%
Product Condition1%