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275/65r20

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Prices mostly outside the sweet spot ($151.22–$923.50) — this niche doesn't clear our bar today.

Market size 62Growth 25Conversion 6Competition 68Returns 98Price range 0Avg price 8Brand share 78Review moat 90Quality gap 24

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Review moat

Great206.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good$554K

$554K/yr · 257K searches

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$450.30

avg listing price — sweet spot $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$151.22–$923.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

32

Top-5 brand share

57%

Open market

36%

  • Lexani20%
  • TRAVELSTAR13%
  • Mastertrack9%
  • CROSSWIND9%
  • Finalist7%
  • BFGoodrich6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$55K20%$111K30%$166K40%$222K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -0.5% search growth over the last 90 days.
9K7KPrime Day '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money35%

“Great tire for the price”

Wheel Quality25%

“Cool tires”

Quality-Overall20%

“overall a good beefy tire”

Size-Overall7%

“Nice fit”

Durability4%

“Other than longevity”

Tread Pattern Pitch2%

“The tread depth is significantly thicker”

Weight Heavy2%

“Great, nice quality and heavy”

Advertised Vs Actual Product2%

“These are exactly as advertised”

Friction2%

“Wet and mud traction are great and for a little over $200 a tire if I can get 30k miles out of them I'll call it a win”

What buyers complain about

Quality-Overall42%

“Cheap,”

Value For Money25%

“not worth it”

Durability17%

“Very poor longevity”

Tread Pattern Pitch6%

“maybe it's just because the tread is so deep”

Top return reasons

Size-Overall65%
Compatibility-Overall13%
Assembly/Installation9%
Value For Money5%
Functionality-Overall4%
Advertised Vs Actual Product4%