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54

265/75r16

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($92.86–$748.94) keeps it on the watch list.

Market size 57Growth 23Conversion 5Competition 87Returns 99Price range 1Avg price 37Brand share 96Review moat 83Quality gap 33

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Review moat

Great335.53

avg incumbent reviews — the moat a new listing must climb

Market size

Good$445K

$445K/yr · 479K searches

Avg price

Okay$257.94

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$92.86–$748.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

38 flat

Sellers

47

Top-5 brand share

36%

Open market

59%

  • Prinx10%
  • TRAVELSTAR9%
  • SUMMIT6%
  • Falken6%
  • Cosmo Tires5%
  • CROSSWIND5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$13K6%$27K9%$40K12%$53K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 57 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -4.0% search growth over the last 90 days.
13K8KSpike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality30%

“Great tires for the price”

Quality-Overall30%

“Great quality tire good price”

Value For Money24%

“great value”

Tread Pattern Pitch3%

“Perfect AT for wanting something a little more aggressive in tread”

Grip3%

“Great gripping tire”

Friction2%

“Good traction off road and in snow”

Durability2%

“long lasting”

Ease Of Use2%

“Wearing very well”

Strength1%

“They feel so solid”

Advertised Vs Actual Product1%

“tires are just as described so far the wearing great”

What buyers complain about

Quality-Overall60%

“cheaply made”

Size-Overall20%

“There to small”

Value For Money7%

“Mpg is down about 20 percent”

Top return reasons

Size-Overall64%
Advertised Vs Actual Product18%
Compatibility-Overall8%
Weight Heavy3%
Value For Money3%
Assembly/Installation2%
Product Condition1%
Functionality-Overall1%
Quality-Overall1%