265/70/r17 tires
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Great311.75avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.1M$1.1M/yr · 861K searches
Avg price
Okay$261.15avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Price range
Bad$18.92–$770.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
51
Top-5 brand share
36%
Open market
60%
- TRAVELSTAR8%
- Mastertrack8%
- Falken7%
- Lexani7%
- Accelera5%
- SAILUN5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 75 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lexani Terrain Beast AT LT265/70R17 121/118S E
Lexani$131.804.4★728 rev
Set of 4 (FOUR) Mastertrack 265/70R17 BADLANDS AT All Terrain 265/70R17 115T SUV Light Truck Off Road Tires + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 620AB
Mastertrack$606.704.7★594 rev
Set of 4 (Four) Travelstar Ecopath AT All Terrain 265/70R17 115T SUV Radial Tire + Three-year Road Hazard Warranty Included 265/70/17 (Tire Only)
TRAVELSTAR$594.184.6★440 rev
Sailun Terramax R/T Rugged Terrain 265/70R17 115T Light Truck Tire
SAILUN$137.084.7★57 rev
Falken Wildpeak A/T4W All Terrain 265/70R17 115T Light Truck Tire
Falken$215.964.9★86 rev
Newest
by launch date
Set of 4 (FOUR) Accelera Omikron A/T All-Terrain Off-Road Light Truck Radial Tires-LT265/70R17 265/70/17 265/70-17 121/118Q Load Range E LRE 10-Ply BSW Black Side Wall
Accelera$584.140 rev
Set of 4 (FOUR) Armstrong Tru-Trac AT A/T Truck/SUV All-Terrain Off-Road Radial Tires-265/70R17 265/70/17 265/70-17 116T Load Range XL 4-Ply BSW Black Side Wall
Armstrong$549.331 rev
Barkley Rammus X/T All-Terrain Off-Road Radial Tire-265/70R17 265/70/17 265/70-17 115S Extreme Terrain Tire
Barkley$136.1243 rev
4 Pack:Travelstar Ecopath AT LT265/70R17 10 Ply 121/118S Load Range E All Terrain Light Truck Radial Tire 3-Year Road Hazard Warranty -265/70R17 (Tire Only)
TRAVELSTAR$701.97440 rev
Set of 4 (FOUR) Evoluxx Rotator A/T Truck/SUV All-Terrain Off-Road Radial Tires-285/70R17 285/70/17 285/70-17 116T Load Range SL 4-Ply OWL Outlined White Letters
Evoluxx$583.164 rev
Trending
90-day click momentumSet of 4 (FOUR) Accelera Omikron A/T All-Terrain Off-Road Light Truck Radial Tires-LT265/70R17 265/70/17 265/70-17 121/118Q Load Range E LRE 10-Ply BSW Black Side Wall
Accelera$584.140.0★
Set of 4 (FOUR) Armstrong Tru-Trac AT A/T Truck/SUV All-Terrain Off-Road Radial Tires-265/70R17 265/70/17 265/70-17 116T Load Range XL 4-Ply BSW Black Side Wall
Armstrong$549.335.0★
Barkley Rammus X/T All-Terrain Off-Road Radial Tire-265/70R17 265/70/17 265/70-17 115S Extreme Terrain Tire
Barkley$136.124.6★
Set of 4 (FOUR) Venom Power Terra Hunter X/T XT Truck/SUV All-Terrain Mud Off-Road Radial Tires-265/70R17 265/70/17 265/70-17 115S Load Range SL 4-Ply BSW Black Side Wall
VENOM POWER$624.035.0★
Atturo Trail Blade A/T Truck/SUV All-Terrain Off-Road Radial Tire-265/70R17 265/70/17 265/70-17 115T Load Range SL 4-Ply BSW Black Side Wall
Atturo$133.324.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome set of tires”
“Great deal”
“extremely impressed with both the look and performance”
“Good Fit”
“Traction”
“Exactly what I wanted”
“Quality durability and good price”
“good tires low road noise deep tread and look good”
“Good grip”
“I've had them installed”
What buyers complain about
“Low quality valve”
“1 blew out within the first 5 months”
“I thought I was being cheap buying these”
“This tube is thick”
“Terrible tire and pops very easily”
“I pinched the tube putting it on :”
“have to repair cause the tire isnt tough enough to keep a rock from going through it”
“are pretty tough”
“Just got back from install”
“They were a little aggressive than the pictures looked”