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54

265/65r17

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($100.71–$600.56) keeps it on the watch list.

Market size 37Growth 30Conversion 8Competition 94Returns 99Price range 0Avg price 44Brand share 95Review moat 85Quality gap 35

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great21%

top-5 click share — an open shelf

Review moat

Great291.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$212.52

avg listing price — sweet spot $15–$100

Market size

Okay$186K

$186K/yr · 137K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$100.71–$600.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

47

Top-5 brand share

38%

Open market

57%

  • Accelera10%
  • Forceum10%
  • CROSSWIND7%
  • VENOM POWER6%
  • Aplus5%
  • Atturo4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$7K6%$11K8%$15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

All 70 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +3.8% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money34%

“Great tire for the price”

Wheel Quality31%

“Great tires”

Quality-Overall20%

“they perform wonderfully they look good”

Size-Overall4%

“Great fit”

Tread Pattern Pitch2%

“Great tread and price”

Advertised Vs Actual Product2%

“Just as expected”

Friction2%

“Aggressive, great traction on snow and in mud”

Fuel Efficiency1%

“Great for gas mileage”

Assembly/Installation1%

“the install went great”

Durability1%

“Quality durability and good price”

What buyers complain about

Quality-Overall20%

“Good tires for the price the seller is really bad the post one piece”

Durability20%

“BROKEN BELT ON WEEK 3”

Maintenance And Repair20%

“have to repair cause the tire isnt tough enough to keep a rock from going through it”

Thickness10%

“determined the sidewalls are way to thin”

Fuel Efficiency10%

“No noticeable difference in gas mileage yet”

Size-Overall5%

“They're a little smaller than the factory tires”

Advertised Vs Actual Product3%

“They were a little aggressive than the pictures looked”

Top return reasons

Size-Overall73%
Compatibility-Overall8%
Advertised Vs Actual Product7%
Value For Money6%
Quality-Overall3%
Functionality-Overall2%
Product Condition0%
Durability0%
Tread Pattern Pitch0%
Design-Overall0%