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53

265/65 r18

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($107.87–$654.61) keeps it on the watch list.

Market size 50Growth 24Conversion 6Competition 84Returns 99Price range 0Avg price 37Brand share 95Review moat 84Quality gap 30

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Review moat

Great321.3

avg incumbent reviews — the moat a new listing must climb

Market size

Good$280K

$280K/yr · 226K searches

Avg price

Okay$258.47

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$107.87–$654.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

34

Top-5 brand share

38%

Open market

56%

  • Finalist9%
  • Mastertrack8%
  • Evoluxx8%
  • Goodyear7%
  • Prinx6%
  • SAILUN6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8K6%$17K9%$25K12%$34K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 50 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)

Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)

Finalist$639.654.7★383 rev

2
Set of 4 (FOUR) Mastertrack BADLANDS AT All Terrain 265/65R18 114H SUV Tires+ 3-Year Road Hazard Warranty Included -265/65/18 (Tire Only)-UTQG 620AB

Set of 4 (FOUR) Mastertrack BADLANDS AT All Terrain 265/65R18 114H SUV Tires+ 3-Year Road Hazard Warranty Included -265/65/18 (Tire Only)-UTQG 620AB

Mastertrack$642.634.7★594 rev

3
Prinx HiCountry A/T2 265/65R18 114T Light Truck Tire

Prinx HiCountry A/T2 265/65R18 114T Light Truck Tire

Prinx$134.084.6★10 rev

4
Set of 4 (FOUR) Fullway HP108 Truck/SUV All-Season Performance Radial Tires-265/65R18 265/65/18 265/65-18 114H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Set of 4 (FOUR) Fullway HP108 Truck/SUV All-Season Performance Radial Tires-265/65R18 265/65/18 265/65-18 114H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$497.173.6★6 rev

5
Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tire-265/65R18 265/65/18 265/65-18 114H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA

Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tire-265/65R18 265/65/18 265/65-18 114H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA

Evoluxx$111.674.6★849 rev

Newest

by launch date
Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-265/65R18 265/65/18 265/65-18 114T Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA

Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-265/65R18 265/65/18 265/65-18 114T Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA

Arisun$526.460 rev

2mo ago
Set of 4 (FOUR) Travelstar Ecopath H/T 265/65R18 114H High Performance All Season Highway Terrain SUV Tire 265/65/18- Includes Three-Year Road Hazard Warranty (Tire Only)

Set of 4 (FOUR) Travelstar Ecopath H/T 265/65R18 114H High Performance All Season Highway Terrain SUV Tire 265/65/18- Includes Three-Year Road Hazard Warranty (Tire Only)

TRAVELSTAR$573.2228 rev

3mo ago
Set of 4 (FOUR) Finalist Terreno H/T 265/65R18 114H SL SUV All Season Highway Terrain Tires 265/65/18 Includes 3-Year Road Hazard Warranty (Tire Only) UTQG 500-A-B

Set of 4 (FOUR) Finalist Terreno H/T 265/65R18 114H SL SUV All Season Highway Terrain Tires 265/65/18 Includes 3-Year Road Hazard Warranty (Tire Only) UTQG 500-A-B

Finalist$569.7439 rev

3mo ago
Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)

Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)

Finalist$639.65383 rev

4mo ago
Set of 4 (Four) Travelstar Ecopath AT All Terrain 265/65R18 114H SUV Radial Tire + Three-year Road Hazard Warranty Included 265/65R18 (Tire Only)-UTQG 520AB

Set of 4 (Four) Travelstar Ecopath AT All Terrain 265/65R18 114H SUV Radial Tire + Three-year Road Hazard Warranty Included 265/65R18 (Tire Only)-UTQG 520AB

TRAVELSTAR$626.12440 rev

4mo ago

Trending

90-day click momentum
Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-265/65R18 265/65/18 265/65-18 114T Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA

Set of 4 (FOUR) Arisun Aresta A/T ZG06 Truck/SUV All-Terrain Off-Road Radial Tires-265/65R18 265/65/18 265/65-18 114T Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA

Arisun$526.460.0★

▲ 287%
Kumho Road Venture AT51 All-Terrain Radial Tire-265/65R18 114T

Kumho Road Venture AT51 All-Terrain Radial Tire-265/65R18 114T

Kumho$126.394.5★

▲ 283%
Barkley Veigar HT 265/65R18 114H All Season Tire UTQG 480AA / 50K Miles Warranty

Barkley Veigar HT 265/65R18 114H All Season Tire UTQG 480AA / 50K Miles Warranty

Barkley$107.874.6★

▲ 273%
Set of 4 (FOUR) Travelstar Ecopath H/T 265/65R18 114H High Performance All Season Highway Terrain SUV Tire 265/65/18- Includes Three-Year Road Hazard Warranty (Tire Only)

Set of 4 (FOUR) Travelstar Ecopath H/T 265/65R18 114H High Performance All Season Highway Terrain SUV Tire 265/65/18- Includes Three-Year Road Hazard Warranty (Tire Only)

TRAVELSTAR$573.224.8★

▲ 262%
Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)

Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)

Finalist$639.654.7★

▲ 253%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -2.3% search growth over the last 90 days.
6K4KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality38%

“Good tires so far”

Value For Money33%

“Good tires for the price”

Quality-Overall13%

“Good quality tires👍highly recommend”

Friction8%

“Amazing traction”

Tread Pattern Pitch2%

“Great tires, even with the rugged tread Design they are surprisingly quiet”

Advertised Vs Actual Product2%

“They are what I ordered and wanted”

Size-Overall1%

“Good fit great in the snow”

Functionality-Overall1%

“Smooth ride for sure”

What buyers complain about

Advertised Vs Actual Product40%

“I thought, by the advertising that these are Goodyear tires, he said no Sir, those are not tires sold by Goodyear”

Quality-Overall20%

“Cheap”

Durability10%

“2 year review, shakes horribly”

Value For Money10%

“waste of money”

Top return reasons

Size-Overall61%
Advertised Vs Actual Product19%
Value For Money11%
Compatibility-Overall9%
Assembly/Installation1%