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53

265/60r18

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($99.30–$839.34) keeps it on the watch list.

Market size 38Growth 33Conversion 6Competition 92Returns 99Price range 0Avg price 43Brand share 95Review moat 87Quality gap 24

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Review moat

Great257.99

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$220.32

avg listing price — sweet spot $15–$100

Market size

Okay$192K

$192K/yr · 198K searches

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$99.30–$839.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

38

Top-5 brand share

39%

Open market

56%

  • Forceum10%
  • Arisun8%
  • Evoluxx7%
  • CROSSWIND7%
  • Accelera7%
  • Aplus5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$8K6%$11K8%$15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

All 70 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality35%

“Solid tires”

Value For Money31%

“Great value”

Quality-Overall15%

“Good off road quality for decent price”

Size-Overall7%

“They fit”

Advertised Vs Actual Product2%

“Better than I expected”

Tread Pattern Pitch2%

“Awesome treads”

Durability2%

“For the price and durability, I probably will buy then again”

Grip1%

“Great grip in dry or wet weather”

Functionality-Overall1%

“Ride very well quite”

Friction1%

“great traction”

What buyers complain about

Quality-Overall40%

“Worst tires I ever purchased”

Value For Money10%

“com, you are getting less than what you pay for”

Size-Overall10%

“just the wrong size from what I intended to ordee”

Advertised Vs Actual Product10%

“So this if falsely advertised as a new tire”

Durability7%

“less durable and more fit for going speeds that most people won't drive(150+ mph)”

Top return reasons

Size-Overall78%
Compatibility-Overall7%
Advertised Vs Actual Product5%
Value For Money3%
Product Condition3%
Quality-Overall2%
Assembly/Installation1%
Tread Pattern Pitch1%
Durability1%
Ease Of Use1%