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265/35/22

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Prices mostly outside the sweet spot ($101.04–$547.41) — this niche doesn't clear our bar today.

Market size 26Growth 31Conversion 12Competition 61Returns 100Price range 0Avg price 45Brand share 60Review moat 69Quality gap 42

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Good757.2

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Okay$208.31

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Market size

Okay$108K

$108K/yr · 55K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$101.04–$547.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

32

Top-5 brand share

69%

Open market

22%

  • Fullway23%
  • Otani13%
  • Evoluxx13%
  • Arroyo10%
  • Accelera10%
  • Lexani9%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$9K12%$13K16%$17K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 25 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +4.5% search growth over the last 90 days.
1K750Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality23%

“Nice looking tires”

Value For Money23%

“Great price”

Advertised Vs Actual Product18%

“Just as described”

Grip9%

“The tires have nice grip”

Functionality-Overall9%

“Good dependable tire”

Size-Overall9%

“My 300c rides great with them in 22 size”

Quality-Overall5%

“Good quality”

What buyers complain about

Durability50%

“Only had the tire on the car 2 weeks and the belt broke in it while driving”

Quality-Overall30%

“Tire is garbage”

Assembly/Installation10%

“Sending back a screw up is a nightmare”

Top return reasons

Size-Overall69%
Advertised Vs Actual Product15%
Functionality-Overall4%
Thin4%
Value For Money4%
Compatibility-Overall2%
Quality-Overall1%
Product Condition1%