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265/35/18

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Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 8Growth 41Conversion 6Competition 38Returns 100Price range 6Avg price 53Brand share 46Review moat 60Quality gap 23

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Good1,105.9

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$166.03

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+12.9%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$31K

$31K/yr · 37K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$81.85–$378.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

28

Top-5 brand share

78%

Open market

18%

  • Lexani22%
  • Fullway20%
  • Kenda16%
  • Accelera11%
  • Landgolden9%
  • Continental5%
  • Open — no brand owns it (8 brands, 18%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$12K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.
900700Prime Day '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality37%

“Good road performance, beautiful tire, easy installation”

Quality-Overall24%

“Best tires and quality”

Value For Money11%

“Great price”

Assembly/Installation10%

“easy installation”

Advertised Vs Actual Product7%

“Everything was right”

Size-Overall5%

“Overall great value and fitment”

Durability4%

“Its been more than 6 months and no issues”

Comfort-Overall4%

“Comfortable ride”

What buyers complain about

Pressure25%

“but the fronts were unable to handle the factory air pressure settings for the car”

Product Condition25%

“Old stock”

Grip13%

“Cheap tires,not much grip”

Quality-Overall13%

“Cheap tires”

Durability13%

“Within 6 months they both blew out”

Size-Overall13%

“Very wide tire”

Top return reasons

Size-Overall59%
Quality-Overall10%
Advertised Vs Actual Product7%
Compatibility-Overall7%
Value For Money7%
Functionality-Overall7%
Ease Of Use3%