255/65r18 tires
Skip itPrices mostly outside the sweet spot ($101.22–$567.30) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great290.56avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Okay$217.01avg listing price — sweet spot $15–$100
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Okay$117K$117K/yr · 102K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$101.22–$567.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
27
Top-5 brand share
48%
Open market
46%
- Atturo11%
- Aplus11%
- Evoluxx9%
- Goodyear9%
- TRAVELSTAR8%
- Accelera6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Atturo AZ600 All-Season Truck/SUV Touring Radial Tire-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Atturo$113.984.6★351 rev
Set of 4 (Four) Travelstar UN66 255/65R18 111H All-Season High Performance CUV/SUV Tires 255/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)
TRAVELSTAR$550.334.8★290 rev
Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$438.125.0★3 rev
Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$436.185.0★1 rev
Accelera Iota ST68 All-Season Truck/SUV Performance Radial Tire-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA
Accelera$105.324.4★727 rev
Newest
by launch date
255/65R18 Brezza Touring A/S All Season Tire 111H BSW 70 000 Mileage Rating
BREZZA$128.020 rev
Set of 4 Finalist UN-CUV 255/65R18 111H All Season CUV SUV A/S High Performance Tire 255/65R18 (Tire Only)
Finalist$551.7671 rev
Barkley Veigar HT 255/65R18 111H All Season Tire UTQG 480AA / 50K Miles Warranty
Barkley$103.309 rev
Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$436.181 rev
Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$438.123 rev
Trending
90-day click momentumSet of 4 Finalist UN-CUV 255/65R18 111H All Season CUV SUV A/S High Performance Tire 255/65R18 (Tire Only)
Finalist$551.764.7★
Aplus Performax SUV/CUV Highway 255/65R18 111H Passenger Tire
Aplus$101.225.0★
255/65R18 Brezza Touring A/S All Season Tire 111H BSW 70 000 Mileage Rating
BREZZA$128.020.0★
Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$225.660.0★
ATTURO Trail Blade H/T Highway All-Season Tire 255/65R18 115H XL
Atturo$113.524.5★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +3.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good tire and value”
“Great deal”
“nice tires”
“That's what I want good quality, durability and excellent price”
“Fit right”
“Wear great, good traction in winter and water, no noise”
“feels great when driving”
“Does the job”
“Plus made in the USA”
What buyers complain about
“These were the worst tires”
“are 3 years old”
“The bands broke”
“just the wrong size from what I intended to ordee”