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255/60r19

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Prices mostly outside the sweet spot ($100.43–$505.52) — this niche doesn't clear our bar today.

Market size 21Growth 42Conversion 10Competition 60Returns 100Price range 0Avg price 45Brand share 77Review moat 88Quality gap 37

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Great249.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$205.67

avg listing price — sweet spot $15–$100

Growth

Okay+13.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$85K

$85K/yr · 53K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$100.43–$505.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

30

Top-5 brand share

58%

Open market

36%

  • Atturo14%
  • Evoluxx13%
  • Accelera12%
  • Atlas Tires11%
  • Barkley8%
  • SUMMIT6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 27 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +13.7% search growth over the last 90 days.
1K750Spike '24Black Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality31%

“Good tire run perfect”

Value For Money26%

“Great value”

Quality-Overall24%

“Excellent tires”

Assembly/Installation7%

“and installed promptly”

Advertised Vs Actual Product4%

“As expected and are great on my vehicle”

Durability2%

“For the price and durability, I probably will buy then again”

Tread Pattern Pitch2%

“Great looking tires, lots of tread, smooth riding”

What buyers complain about

Size-Overall50%

“just the wrong size from what I intended to ordee”

Top return reasons

Size-Overall78%
Compatibility-Overall9%
Advertised Vs Actual Product5%
Quality-Overall3%
Thin1%
Functionality-Overall1%
Product Condition1%
Value For Money1%
Weight Light1%