255/60/15 tires
Worth a lookShows low returns (0.0%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Growth
Good+46.0%90-day search growth — must beat 0% to launch
Review moat
Good901.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good$172.61avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 104K searches
Price range
Bad$56.38–$486.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
61
Top-5 brand share
54%
Open market
40%
- HANKOOK17%
- Cooper14%
- GRIPMAX9%
- MICKEY THOMPSON8%
- Fullway6%
- Futura Tires6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cooper Cobra Radial G/T All-Season P255/60R15 102T Tire
Cooper$168.944.7★2,696 rev
Hankook Kinergy ST (H735) 255/60R15 102T
HANKOOK$155.254.6★5,312 rev
HANKOOK 245/60R15 101T KINERGY ST
HANKOOK$142.104.6★5,312 rev
Tornel Direccional 255/60R15 102S Tire
Tornel$114.484.6★52 rev
Set of 2 (TWO) Landspider Citytraxx G/P All-Season Passenger Car Performance Radial Tires-205/60R15 205/60/15 205/60-15 91V Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Landspider$111.305.0★3 rev
Newest
by launch date
Set of 2 (TWO) Futura (by Cooper) GLS Super Sport All-Season Truck/SUV Touring Radial Tires-255/60R15 255/60/15 255/60-15 102T Load Range SL 4-Ply RWL Raised White Letters
Futura Tires$242.610 rev
Set of 4 (FOUR) Futura (by Cooper) GLS Super Sport All-Season Truck/SUV Touring Radial Tires-255/60R15 255/60/15 255/60-15 102T Load Range SL 4-Ply RWL Raised White Letters
Futura Tires$486.810 rev
Set of 4 (FOUR) Futura (by Cooper) GLS Super Sport Truck/SUV All-Season Touring Radial Tires-245/60R15 245/60/15 245/60-15 100T Load Range SL 4-Ply RWL Raised White Letters
Futura Tires$477.571 rev
Set of 2 (TWO) Futura (by Cooper) GLS Super Sport Truck/SUV All-Season Touring Radial Tires-245/60R15 245/60/15 245/60-15 100T Load Range SL 4-Ply RWL Raised White Letters
Futura Tires$233.410 rev
Set of 2 (TWO) Evoluxx Capricorn HP All-Season Passenger Car Performance Radial Tires-215/60R15 215/60/15 215/60-15 94H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$130.817 rev
Trending
90-day click momentumSet of 4 (FOUR) Futura (by Cooper) GLS Super Sport Truck/SUV All-Season Touring Radial Tires-245/60R15 245/60/15 245/60-15 100T Load Range SL 4-Ply RWL Raised White Letters
Futura Tires$477.574.0★
Set of 2 (TWO) Futura (by Cooper) GLS Super Sport Truck/SUV All-Season Touring Radial Tires-245/60R15 245/60/15 245/60-15 100T Load Range SL 4-Ply RWL Raised White Letters
Futura Tires$233.410.0★
Set of 4 (FOUR) Futura (by Cooper) GLS Super Sport All-Season Truck/SUV Touring Radial Tires-255/60R15 255/60/15 255/60-15 102T Load Range SL 4-Ply RWL Raised White Letters
Futura Tires$486.810.0★
Set of 2 (TWO) Futura (by Cooper) GLS Super Sport All-Season Truck/SUV Touring Radial Tires-255/60R15 255/60/15 255/60-15 102T Load Range SL 4-Ply RWL Raised White Letters
Futura Tires$242.610.0★
Futura (by Cooper) GLS Super Sport Truck/SUV All-Season Touring Radial Tire-245/60R15 245/60/15 245/60-15 100T Load Range SL 4-Ply RWL Raised White Letters
Futura Tires$117.450.0★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +46.0% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Looks good on the wheels I'm using”
“Great tires for the price”
“Decent tires”
“Fit perfect”
“exactly what I ordered”
“Good grip”
“How well they last remains to be seen”
“tread still looking good”
“they were new”
“And it was quick and easy”
What buyers complain about
“Junk”
“size was not good”
“They do not grip the road like I was expected”
“False description”
“latter that same day the tire pressure went low”
“I subsequently dont expect them to last very long”
“Very flimsy tire”
“though the installers did have a little problem mounting them”