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255/40r20

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Prices mostly outside the sweet spot ($93.41–$479.69) — this niche doesn't clear our bar today.

Market size 30Growth 43Conversion 17Competition 73Returns 100Price range 2Avg price 41Brand share 74Review moat 62Quality gap 28

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,007.34

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.1%

90-day search growth — must beat 0% to launch

Avg price

Okay$230.60

avg listing price — sweet spot $15–$100

Market size

Okay$138K

$138K/yr · 45K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad$93.41–$479.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

30

Top-5 brand share

61%

Open market

33%

  • Accelera16%
  • TRAVELSTAR15%
  • Fullway14%
  • Aplus9%
  • Lexani8%
  • Goodyear7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$11K12%$17K16%$22K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 32 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Accelera Phi All-Season Truck/SUV High Performance Radial Tire-255/40R20 255/40ZR20 255/40/20 255/40-20 101Y Load Range XL 4-Ply (D) BSW Black Side Wall UTQG 400AA

Accelera Phi All-Season Truck/SUV High Performance Radial Tire-255/40R20 255/40ZR20 255/40/20 255/40-20 101Y Load Range XL 4-Ply (D) BSW Black Side Wall UTQG 400AA

Accelera$96.234.4★476 rev

2
Set of 4 (Four) Travelstar Ecosport GT Ultra High-Performance 255/40R20 All Season Passenger Tire Set 255/40/20 255/40ZR20 XL 101W Dual Tread Design for Sports Cars & Luxury Sedans[TIRE ONLY]

Set of 4 (Four) Travelstar Ecosport GT Ultra High-Performance 255/40R20 All Season Passenger Tire Set 255/40/20 255/40ZR20 XL 101W Dual Tread Design for Sports Cars & Luxury Sedans[TIRE ONLY]

TRAVELSTAR$437.734.6★60 rev

3
Fullway HP108 Truck/SUV All-Season High Performance Radial Tire-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway HP108 Truck/SUV All-Season High Performance Radial Tire-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$100.724.5★13,514 rev

4
Goodyear 255/40R20 101W XL GOODYEAR EAG F1 ASYM 5 SBL T0

Goodyear 255/40R20 101W XL GOODYEAR EAG F1 ASYM 5 SBL T0

Goodyear$231.044.6★59 rev

5
Arroyo GRAND SPORT AS 255/40ZR20 Ultra High Performance All-Season Tire for Passenger - SL 101W Quiet Ride Wet & Dry Grip

Arroyo GRAND SPORT AS 255/40ZR20 Ultra High Performance All-Season Tire for Passenger - SL 101W Quiet Ride Wet & Dry Grip

Arroyo$108.214.5★39 rev

Newest

by launch date
Set of 4 (FOUR) Accelera Phi All-Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101Y Load Range XL 4-Ply (D) BSW Black Side Wall UTQG 400AA

Set of 4 (FOUR) Accelera Phi All-Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101Y Load Range XL 4-Ply (D) BSW Black Side Wall UTQG 400AA

Accelera$411.970 rev

2mo ago
Set of 4 (FOUR) Aplus PRO Racing All Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Set of 4 (FOUR) Aplus PRO Racing All Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Aplus$379.821 rev

5mo ago
Aplus Pro Racing Racing 255/40ZR20 101W XL Passenger Tire

Aplus Pro Racing Racing 255/40ZR20 101W XL Passenger Tire

Aplus$93.84269 rev

5mo ago
Set of 2 (TWO) Aplus PRO Racing All Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Set of 2 (TWO) Aplus PRO Racing All Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Aplus$197.402 rev

5mo ago
Set of 4 (FOUR) Fullway HP108 Truck/SUV All-Season High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Set of 4 (FOUR) Fullway HP108 Truck/SUV All-Season High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$396.734 rev

7mo ago

Trending

90-day click momentum
Set of 4 (FOUR) Accelera Phi All-Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101Y Load Range XL 4-Ply (D) BSW Black Side Wall UTQG 400AA

Set of 4 (FOUR) Accelera Phi All-Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101Y Load Range XL 4-Ply (D) BSW Black Side Wall UTQG 400AA

Accelera$411.970.0★

▲ 285%
Set of 4 (FOUR) Atlas Force UHP All-Season Truck/SUV High Performance Radial Tires-255/40R20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 520AAA

Set of 4 (FOUR) Atlas Force UHP All-Season Truck/SUV High Performance Radial Tires-255/40R20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 520AAA

Atlas Tires$479.690.0★

▲ 281%
Lexani Volt EC UHP 255/40R20 101Y XL Electric Vehicle Tire

Lexani Volt EC UHP 255/40R20 101Y XL Electric Vehicle Tire

Lexani$131.355.0★

▲ 278%
Zeetex HP5000 Max All-Season Truck/SUV High Performance Radial Tire-255/40R20 255/40/20 255/40-20 101Y Load Range XL 4-Ply BSW Black Side Wall UTQG 340AA

Zeetex HP5000 Max All-Season Truck/SUV High Performance Radial Tire-255/40R20 255/40/20 255/40-20 101Y Load Range XL 4-Ply BSW Black Side Wall UTQG 340AA

Zeetex$93.415.0★

▲ 261%
Goodyear Eagle F1 Asymmetric 6 255/40R20 101W XL Tire Set of 1

Goodyear Eagle F1 Asymmetric 6 255/40R20 101W XL Tire Set of 1

Goodyear$286.950.0★

▲ 232%

Demand

Weekly Amazon search volume, last 46 weeks — +14.1% search growth over the last 90 days.
1K600Spike '25Holiday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality40%

“Good price,good tires”

Value For Money19%

“Good price”

Size-Overall9%

“And it fit very well”

Quality-Overall8%

“Value tires, great experience”

Advertised Vs Actual Product7%

“Just like photo”

Durability3%

“theyre barely starting to show wear”

Friction3%

“Great traction and very quiet”

Tread Pattern Pitch3%

“They started out as great tread and handling”

Grip2%

“Excellent tires with great grip, smooth handling, and strong road performance”

What buyers complain about

Maintenance And Repair25%

“need to replace”

Value For Money25%

“Price varies”

Quality-Overall13%

“Poor product”

Product Condition8%

“However, not new as factory fresh”

Top return reasons

Size-Overall55%
Advertised Vs Actual Product10%
Value For Money8%
Assembly/Installation6%
Quality-Overall6%
Compatibility-Overall6%
Functionality-Overall4%
Product Condition2%
Comfort-Overall2%
Grip2%