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52

245/65/17 tires

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($87.08–$516.92) keeps it on the watch list.

Market size 44Growth 24Conversion 10Competition 83Returns 100Price range 3Avg price 49Brand share 94Review moat 81Quality gap 22

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Review moat

Great372.37

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$182.36

avg listing price — sweet spot $15–$100

Market size

Okay$233K

$233K/yr · 168K searches

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$87.08–$516.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

38

Top-5 brand share

41%

Open market

55%

  • Finalist13%
  • TRAVELSTAR10%
  • Aplus8%
  • SUMMIT6%
  • BlackHawk5%
  • Evoluxx5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9K8%$19K12%$28K16%$37K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 43 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
5K4KPrime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money30%

“Great value”

Wheel Quality17%

“Awesome tires for the price”

Quality-Overall17%

“initial impressions are good”

Durability8%

“durable”

Tread Pattern Pitch8%

“Nice tread pattern and ride quality”

Size-Overall5%

“Right size and Quick”

Friction5%

“Good tires”

Color2%

“Color me impressed”

Strength1%

“From a distance, it looks solid and road-ready”

Assembly/Installation1%

“They mounted up perfectly—no issues with balancing”

What buyers complain about

Assembly/Installation25%

“Now I have to cancel plans to get tires mounted, balanced, and an alignment”

Size-Overall13%

“just the wrong size from what I intended to ordee”

Grip8%

“That raises a serious question: if it feels this flimsy in my hands”

Quality-Overall8%

“This tire feels cheaply made”

Strength8%

“That raises a serious question: if it feels this flimsy in my hands”

Adhesion/Stickiness8%

“so very sticky mud”

Top return reasons

Size-Overall70%
Compatibility-Overall9%
Value For Money6%
Quality-Overall5%
Advertised Vs Actual Product5%
Product Condition2%
Assembly/Installation2%
Durability1%
Thin1%
Functionality-Overall1%